Performance Marketing Executive (Google Ads & Meta Ads)

MagicWorks IT Solutions -
Pune, Maharashtra

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Job details

Full-time
₹2,50,000 - ₹3,60,000 a year
5 hours ago

Qualifications

Keyword research
B.Sc
Google Tag Manager
Lead generation
English
E-Commerce
Master's degree
Analysis skills
Science
Bachelor's degree
Digital marketing
Continuous improvement
Conversion optimisation
B.E.
Google Ads
AI
Google Analytics
Communication skills
Marketing
Performance marketing

Full job description

Location

Pune, India (On-site)

Experience

1 – 3 Years

Salary Range

₹2.50 LPA – ₹3.60 LPA(Salary not a bar for a deserving candidate)

Qualification

Preferred: B.Comm, M.Comm, B.E. (any stream)
Also acceptable: B.Sc. / M.Sc.

Mandatory

Must HavePrior experience in a digital marketing agency

Preferred Candidate

Performance marketers with hands-on agency experience managing live Google and Meta campaigns across multiple client accounts. The ideal candidate has a proven track record of measurable campaign improvements (ROAS, CPL, CTR) backed by numbers and already uses AI tools to speed up analysis, copy generation, or audience research. Technical or commerce graduates with direct paid media experience are preferred.

About MagicWorks

MagicWorks IT Solutions Pvt. Ltd. is a Pune-based AI-first digital marketing agency that turns traffic, leads, and operations into predictable revenue. With 17+ years of experience, a team of 30+ experts, and a 98% client satisfaction rate, we help businesses across Education, Manufacturing, Real Estate, Travel, Hospitality, and more achieve measurable growth.

Job Summary

We are looking for a hands-on Performance Marketing Executive with proven agency experience managing paid campaigns on Google and Meta. You will own campaign strategy, execution, and optimisation across multiple client accounts, driving measurable ROI through data-led decisions. If you thrive in a fast-paced agency environment and love turning ad spend into business outcomes, this role is built for you.

Key Responsibilities

Google Ads Management

Plan, launch, and optimise Search, Display, Shopping, YouTube, and Performance Max campaigns

Conduct keyword research, audience segmentation, and competitor analysis

Manage bidding strategies, quality scores, and ad copy A/B testing

Set up and monitor conversion tracking via Google Tag Manager and Google Analytics 4

Meta Ads Management

Build and manage campaigns across Facebook and Instagram (awareness, traffic, leads, conversions)

Define target audiences using interest, lookalike, and retargeting segments

Collaborate with the creative team to develop high-performing ad creatives and copy

Monitor Meta Pixel events and troubleshoot tracking discrepancies

Client and Campaign Management

Manage paid media across multiple client accounts simultaneously

Prepare clear, insight-driven performance reports (weekly and monthly)

Proactively identify opportunities to scale budgets and improve ROAS

Coordinate with clients and internal teams to align campaigns with business goals

Analytics and Reporting

Track and report key metrics: CTR, CPC, CPL, ROAS, conversion rate, and revenue

Use Google Analytics 4, Google Ads, Meta Ads Manager, and Looker Studio for reporting

Translate data into actionable recommendations for continuous improvement

Required Skills

Mandatory: prior experience in a digital marketing agency
Hands-on experience with Google Ads and Meta Business Suite
Strong understanding of campaign structure, bidding, and audience targeting
Proficiency with Google Analytics 4 and Google Tag Manager
Ability to manage multiple client accounts with competing priorities
Data-driven mindset with strong analytical and problem-solving skills
Good written and verbal communication skills in English

Preferred Skills

Google Ads certification or Meta Blueprint certification
Experience with Looker Studio or similar dashboarding tools
Familiarity with AI-driven campaign features (Smart Bidding, Advantage+)
Basic understanding of landing page optimisation and conversion rate improvement
Experience with e-commerce or lead generation campaigns across diverse industries

Candidates with multi-client handling experience and a track record of measurable ROAS improvement will be preferred. Immediate joiners are a plus.

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About MagicWorks

Job Summary

Key Responsibilities

Google Ads Management

Meta Ads Management

Client and Campaign Management

Analytics and Reporting

Required Skills

Preferred Skills

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