Job Description
Looply is hiring a Social Media & Performance Marketing Executive who can research brands and trends, develop content and campaign ideas, coordinate execution with designers and account managers, and manage paid advertising across Meta and Google.
This is a hybrid strategy and execution role. We need someone who understands how organic content, creative strategy, paid media, landing pages and conversion funnels work together to drive business growth.
We are looking for someone who contributes ideas, takes ownership and thinks beyond simply posting content or running ads.
Key ResponsibilitiesSocial Media Strategy & Research
- Research clients, competitors, audiences, industries and emerging trends
- Develop relevant content ideas, campaign concepts, hooks and communication angles
- Create monthly social media strategies and content calendars
- Plan content across posts, carousels, reels, stories and campaign-led formats
- Identify topical, cultural and platform-specific content opportunities
- Write or refine captions, post copy, reel scripts and campaign messaging
- Maintain each brand’s positioning, tone of voice and visual direction
- Review content performance and recommend improvements
Creative Planning & Coordination
- Convert ideas into clear, actionable briefs for graphic designers and video editors
- Work closely with account managers to understand client goals, feedback and priorities
- Coordinate content and campaign execution from planning to publication
- Review creatives for strategic relevance, messaging and platform suitability
- Suggest stronger hooks, formats, references and creative variations
- Ensure calendars, briefs and campaign deliverables are completed on time
Performance Marketing
- Plan and manage Meta Ads and Google Ads campaigns
- Handle lead generation, ecommerce, awareness and remarketing campaigns
- Conduct audience research and develop targeting strategies
- Plan campaign budgets and allocate spend across channels
- Build and optimise sales funnels and lead-generation funnels
- Contribute to landing-page strategy and conversion-rate optimisation
- Develop offers, advertising hooks, copy and creative testing plans
- Run A/B tests across creatives, audiences, messaging and landing pages
- Monitor lead quality, conversions, CAC, CPL, CPA, ROAS, CTR, CVR and AOV
- Identify opportunities to scale campaigns while maintaining efficiency
- Understand pixels, conversion events, GA4 and Google Tag Manager basics
- Plan retargeting through ads, WhatsApp, email and CRM journeys
- Prepare clear performance reports with insights and next actions
What We Expect
You should be able to take a business objective such as:
“We need 300 qualified leads.”
“We need ₹10 lakh in ecommerce revenue.”
“We need stronger social media engagement and brand visibility.”
And work backwards to plan:
Research → Positioning → Content → Creative → Offer → Audience → Funnel → Ads → Retargeting → Conversion → Optimisation
You should also be able to identify whether weak performance is caused by:
- Content or creative
- Offer or messaging
- Audience targeting
- Media buying
- Landing page
- Funnel
- Tracking
- Lead quality
- Sales follow-up
We value people who bring observations, campaign ideas and growth opportunities instead of waiting for step-by-step instructions.
Required Skills
- Social media research and strategy
- Content planning and campaign calendars
- Creative ideation and briefing
- Copywriting and communication
- Meta Ads Manager
- Google Ads
- Lead-generation and ecommerce campaigns
- Audience targeting and remarketing
- Funnel and landing-page understanding
- Campaign analysis and optimisation
- Client and internal-team coordination
- Strong ownership and attention to detail
Experience working with D2C brands, ecommerce businesses, lead-generation campaigns or multiple client accounts will be a strong advantage.
To Apply
Please share:
- Brands or accounts you have worked on
- Social media strategies or content calendars you have created
- Three content or campaign ideas developed by you
- Monthly advertising budgets you have managed
- Your best ROAS, CPL or CAC result
- One campaign or funnel you built
- Your experience with Meta Ads and Google Ads
- One example where you improved a poorly performing campaign
- Portfolio, campaign screenshots or sample work, wherever available
Pay: ₹25,000.00 - ₹35,000.00 per month
Work Location: In person
