Marketing Manager
Department : Marketing
Job Summary
The Marketing Manager is responsible for planning, executing, and monitoring marketing strategies to increase brand awareness, generate leads, drive sales, and strengthen customer relationships. The role requires strong leadership, strategic thinking, and the ability to manage both digital and offline marketing initiatives.
Key Responsibilities
Marketing Strategy
- Develop and implement annual and monthly marketing plans.
- Create campaigns to achieve sales and business growth objectives.
- Monitor market trends, competitor activities, and customer preferences.
- Identify new business opportunities and market segments.
Sales Support
- Work closely with the sales team to generate quality leads.
- Develop promotional materials, brochures, catalogues, and presentations.
- Support dealers, distributors, and retail partners with marketing initiatives.
Reporting
- Prepare weekly and monthly marketing performance reports.
- Track KPIs such as lead generation, customer acquisition, conversion rates, website traffic, and campaign ROI.
- Present marketing insights and recommendations to management.
Qualifications
- Bachelor's degree in Marketing, Business Administration, or a related field.
- MBA in Marketing is preferred.
Experience
- 1-3 years of marketing experience.
- Minimum 1–3 years in a managerial role.
- Experience in FMCG, Cosmetics, Retail, or Consumer Products is preferred.
Required Skills
- Strategic marketing planning
- Digital marketing expertise
- Brand management
- Market research and analysis
- Budget management
- Leadership and team management
- Excellent communication and presentation skills
- Strong analytical and problem-solving abilities
Key Performance Indicators (KPIs)
- Sales growth through marketing initiatives
- Lead generation targets
- Brand awareness and engagement
- Customer retention and loyalty
- Marketing budget utilization
Working Conditions
- Full-time position.
- Willingness to travel for business meetings, exhibitions, and promotional events.
I
Pay: ₹25,000.00 - ₹35,000.00 per month
Work Location: In person
