Job Title: Specialist – SEO + Performance Marketing
Location: Kalyani Nagar, Pune
Experience: 5 to 8 Years
Employment Type: Full-time
Department: Marketing
We are looking for a results-driven SEO & Performance Marketing Manager to lead our organic growth and digital demand generation initiatives. The ideal candidate will be responsible for improving search visibility, generating qualified leads through paid campaigns, optimizing website performance, and driving measurable ROI across digital channels.
This role requires a strong understanding of SEO, Google Ads, LinkedIn Ads, Analytics, Conversion Rate Optimization (CRO), and B2B lead generation, preferably in the IT Services, Cloud, Cybersecurity, or Technology domain.
Search Engine Optimization (SEO)
- Develop and execute comprehensive SEO strategies to increase organic traffic and keyword rankings.
- Conduct keyword research, competitor analysis, and content gap analysis.
- Optimize website structure, technical SEO, on-page SEO, and off-page SEO activities.
- Manage backlink acquisition and domain authority improvement initiatives.
- Monitor website health, crawl errors, indexing issues, and Core Web Vitals.
- Collaborate with content and development teams to implement SEO best practices.
- Track rankings and organic traffic performance using SEO tools.
Performance Marketing
- Plan, execute, and optimize paid campaigns across:
- Google Ads
- LinkedIn Ads
- Meta Ads
- YouTube Ads
- Remarketing Campaigns
- Manage campaign budgets and maximize ROAS (Return on Ad Spend).
- Create, test, and optimize landing pages for conversion.
- Implement audience segmentation, targeting, and retargeting strategies.
- Monitor CPL, CPA, conversion rates, and campaign performance.
- Conduct A/B testing for advertisements, creatives, and landing pages.
Lead Generation
- Generate Marketing Qualified Leads (MQLs) and Sales Qualified Leads (SQLs).
- Drive B2B lead generation campaigns for:
- Cloud Services
- Azure & AWS
- Cybersecurity
- AI & Data Analytics
- Managed Services
- Digital Transformation Solutions
- Work closely with Inside Sales and Business Development teams to improve lead quality and conversion rates.
Analytics & Reporting:
- Manage Google Analytics 4, Google Tag Manager, Search Console, and reporting dashboards.
- Measure website traffic, campaign performance, and customer acquisition metrics.
- Prepare weekly and monthly reports with actionable insights.
- Identify opportunities for continuous optimization.
SEO Skills
- Technical SEO
- On-Page SEO
- Off-Page SEO
- Local SEO
- Link Building
- SEO Audits
- Content Optimization
- Schema Markup
- Google Search Console
- Ahrefs / SEMrush / Moz
Performance Marketing Skills
- Google Ads
- LinkedIn Ads
- Meta Ads
- Conversion Tracking
- Retargeting
- Marketing Automation
- Landing Page Optimization
- A/B Testing
- Budget Management
Analytics
- Google Analytics 4 (GA4)
- Google Tag Manager
- Looker Studio
- Search Console
- CRM Reporting
- Bachelor’s degree in marketing, Business, IT, or related field.
- Google Ads Certification preferred.
- Google Analytics Certification preferred.
- Digital Marketing Certifications will be an added advantage.
- Experience in B2B Technology, SaaS, Cloud, Cybersecurity, or IT Services companies.
- Proven track record of generating qualified leads through SEO and paid campaigns.
- Experience handling monthly marketing budgets of ₹2 Lakhs+.
- Hands-on expertise in lead generation and marketing automation.
SEO KPIs
- Organic Traffic Growth
- Keyword Ranking Improvement
- Domain Authority Growth
- Backlink Acquisition
- Website Health Score
Performance Marketing KPIs
- Cost Per Lead (CPL)
- ROAS
- Conversion Rate
- Lead Quality
- Campaign ROI
Business KPIs
- Marketing Qualified Leads (MQLs)
- Sales Qualified Leads (SQLs)
- Pipeline Contribution
- Revenue Influenced by Marketing
- Opportunity to work with leading Cloud, AI, Cybersecurity, and Digital Transformation projects.
- Collaborative and growth-oriented environment.
- Leadership opportunities and ownership of digital growth initiatives.
- Competitive compensation and performance incentives.
Human Resource Email: [email protected]
