Job Title: Sales Officer / Sales Executive
Department: Sales & Distribution
Industry: FMCG – Food Products (e.g., Packaged Foods, Dairy, Beverages, Snacks, Spices)
Reporting To: Area Sales Manager (ASM) / Territory Sales Manager (TSM)
Role Purpose
The Sales Officer / Executive drives secondary sales growth, expands retail distribution, manages local distributors, and ensures brand visibility across assigned retail channels (General Trade / Modern Trade) within an assigned territory.
Key Responsibilities1. Sales & Revenue Generation
- Achieve monthly, quarterly, and annual sales targets (volume and value) for the assigned beat/territory.
- Drive sales across the complete product portfolio, focusing on core SKUs as well as new product launches (NPDs).
- Focus on increasing PJP (Permanent Journey Plan) adherence to maximize store visits per day (typically 30–40 retail calls daily).
2. Distributor & Channel Management
- Oversee stock levels, order placement, and timely deliveries at the distributor level.
- Maintain healthy distributor relationships and ensure smooth primary sales execution.
- Monitor distributor inventory to prevent stock-outs or over-stocking of slow-moving items.
- Assist in resolving billing, claim settlement, and damage product issues smoothly.
3. Retail Coverage & Merchandising
- Identify and onboard new retail outlets (Kirana stores, supermarkets, mini-marts) to expand numeric and weighted distribution.
- Ensure optimal product display, share of shelf, and placement at eye level (Planogram compliance).
- Execute POSM (Point of Sale Materials) deployment—posters, danglers, shelf strips, and counter displays.
4. Stock & Freshness Management (Food Specific)
- Manage FIFO (First In, First Out) at distributor warehouses and retail points to prevent stock expiry.
- Regularly check batch numbers and Best Before / Expiry dates, taking proactive measures for near-expiry stocks.
- Handle market returns, damages, and quality complaints per company guidelines.
5. Market Intelligence & Reporting
- Collect regular feedback on competitor pricing, promotions, new launches, and distributor schemes.
- Maintain daily sales reports (DSR), call productivity metrics, and outlet coverage reports via SFA (Sales Force Automation) apps.
Pay: ₹15,000.00 - ₹22,000.00 per month
Work Location: In person
