Roles and Responsibilities
- Set up campaigns in accordance to client requirements.
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Constantly optimize the campaign to get the best results
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Engaging with clients to understand their requirements and translating into appropriate digital initiatives.
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Develop and manage the strategy setup for the campaigns
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Design and implement meaningful and actionable audience and creative tests.
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Writing copies for Facebook Ads that drive conversions
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Checking the consistency of Facebook Ad Copy tone and language vis-à-vis Landing page and vice versa
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Creating and choosing landing pages according to the target audience
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Optimizing landing page that suits the campaign
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Daily monitoring of results and improving ads
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Testing variations of ads to determine the best performing one
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Manage budgets on a daily, weekly and a monthly basis to keep spend optimised.
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Work with the web development, design team and content team
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Generate results from the dashboard and keep client updated always
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Initiate client meetings at regular intervals
Actively participate in ideating strategies for clients
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Required Candidate Profile
- Minimum 1 year of experience with Facebook Ads
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Must have worked with the Facebook Ads Dashboard extensively
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Comprehensive understanding of Facebook's Advertising Policies
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Must have worked on creating and coordinating an effective landing page
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Amazing writing and verbal communication skills
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A spark of creativity is a bonus
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Stay abreast of the ever-changing tools, trends of Facebook Ads
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Ability to manage multiple projects at the same time
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Excellent attention to detail
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Display a consistent level of enthusiasm
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Should be a team player
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Keen on Problem solving
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Positive attitude with ability to motivate oneself
