Job Profile: Social Media Manager
Position Title
Social Media Manager & Content Creator
Job Summary
We are looking for a creative and result-oriented Social Media Manager who can manage Instagram content, create engaging reels, run Meta ads, generate leads, and handle digital communication tools. The candidate should be updated with social media trends and capable of increasing brand visibility and engagement.
Key Responsibilities
1. Instagram Management
- Plan, create, schedule, and publish content on Instagram
- Manage daily posts, stories, highlights, and engagement
- Maintain brand consistency across all social media content
- Respond to comments and messages professionally
2. Reel Creation (Shoot & Edit Videos)
- Shoot videos using mobile/camera for reels and promotional content
- Edit videos using tools like CapCut, VN, Premiere Pro, Canva, etc.
- Add trending music, effects, subtitles, and transitions
- Create engaging short-form content to improve reach and engagement
3. Meta Ads & Lead Management
- Run and optimize Facebook & Instagram ads
- Create lead generation campaigns through Meta Ads Manager
- Monitor ad performance, CPL, reach, and conversions
- Follow up with leads through calls, WhatsApp, or CRM
4. Trend Analysis & Growth
- Stay updated with Instagram and social media trends
- Research competitor activities and viral content ideas
- Implement strategies to increase followers, engagement, and reach
- Suggest innovative campaign ideas for brand growth
5. WhatsApp & AI Tool Communication
- Send promotional and follow-up messages using WhatsApp Web
- Use AI tools for automated messaging and customer engagement
- Maintain lead database and communication records
- Coordinate with sales/team for customer responses
6. MIS & Reporting
- Prepare daily/weekly/monthly MIS reports
- Track social media growth, leads, ad performance, and engagement
- Maintain Excel/Google Sheets reports and dashboards
- Present performance insights and improvement suggestions
Required Skills
- Strong knowledge of Instagram and Meta platforms
- Basic photography and videography skills
- Video editing skills for reels and short videos
- Experience with Meta Ads Manager
- Good communication and creative thinking
- Knowledge of Canva, CapCut, AI tools, and WhatsApp Web
- Basic Excel/Google Sheets knowledge for MIS reporting
- Ability to work independently and meet deadlines
Preferred Qualifications
- Graduate in Marketing, Media, Communication, or related field
- 1–3 years of experience in social media management
- Experience in lead generation campaigns is preferred
Tools Knowledge (Preferred)
- Instagram & Facebook
- Meta Ads Manager
- Canva / CapCut / VN / Premiere Pro
- ChatGPT or AI automation tools
- WhatsApp Web
- Google Sheets / Excel
- MS OFFICE
- PHOTOSHOP (Preffered)
KPIs / Performance Metrics
- Growth in followers and engagement
- Number of reels/posts published
- Lead generation and conversion rate
- Ad campaign performance
- Response time and lead follow-up efficiency
- Quality and accuracy of MIS reports
Employment Type
Model Town Delhi
Salary
- Based on experience and skills (20k- 25k)
Pay: ₹20,000.00 - ₹25,000.00 per month
Work Location: In person
