About Maxtron
Maxtron is building next-generation technology products across AI, Web3, blockchain, and digital infrastructure. We are looking for a highly driven Growth Marketing Manager who can own customer acquisition and scale our products through data-driven performance marketing.
If you're someone who loves experimenting, scaling campaigns, optimizing funnels, and delivering measurable business growth, we'd love to hear from you.
Role Overview
As the Growth Marketing Manager, you will be responsible for planning, executing, and optimizing end-to-end digital marketing campaigns across multiple paid channels. You will own the complete acquisition funnel—from generating awareness to driving app installs, website conversions, qualified leads, and revenue.
This is a high-impact role where you'll work closely with the founders, product, design, and engineering teams to build scalable growth engines.
Key ResponsibilitiesPaid Acquisition
- Own and manage all paid marketing campaigns across:
- Meta Ads (Facebook & Instagram)
- Google Search Ads
- Google Display Network
- Performance Max Campaigns
- YouTube Ads
- Google App Campaigns
- LinkedIn Ads (preferred)
App Growth
- Drive app downloads and user acquisition.
- Improve Cost Per Install (CPI), activation, retention, and lifetime value (LTV).
- Scale profitable app acquisition campaigns.
Lead Generation
- Generate high-quality B2B and B2C leads.
- Optimize campaigns to improve Cost Per Lead (CPL) and lead quality.
- Build and optimize landing pages for maximum conversion.
Conversion Rate Optimization (CRO)
- Optimize landing pages and funnels.
- Conduct A/B tests on:
- Ad creatives
- Headlines
- Landing pages
- Calls-to-action
- Audience targeting
- Bidding strategies
Analytics & Tracking
- Set up and manage:
- Google Analytics 4 (GA4)
- Google Tag Manager (GTM)
- Meta Pixel
- Google Conversion Tracking
- Conversion API (CAPI)
- AppsFlyer, Adjust, or Branch (preferred)
- Build dashboards and provide weekly performance reports with actionable insights.
Growth Strategy
- Develop quarterly growth plans aligned with business objectives.
- Identify new acquisition channels and opportunities.
- Experiment with emerging platforms and innovative growth tactics.
- Continuously improve marketing efficiency and return on investment.
Collaboration
- Partner with design, content, product, and engineering teams to launch campaigns and improve the customer journey.
- Work directly with leadership on growth initiatives and performance reviews.
Required Skills
- 4–6 years of hands-on experience in performance or growth marketing.
- Expert-level proficiency in Meta Ads Manager and Google Ads.
- Strong experience with app install campaigns.
- Deep understanding of conversion funnels and attribution.
- Expertise in audience segmentation, retargeting, and lookalike audiences.
- Experience with Google Analytics 4 (GA4), Google Tag Manager (GTM), Meta Pixel, and Conversion API.
- Strong analytical skills with the ability to interpret data and make informed decisions.
- Proficiency in Microsoft Excel or Google Sheets.
Preferred Experience
- Experience marketing AI, SaaS, fintech, or mobile apps.
- Experience managing monthly advertising budgets of $50,000+.
- Familiarity with marketing automation and CRM tools.
- Experience working in a startup or high-growth environment.
Key Performance Indicators (KPIs)
You will be measured on:
- Return on Ad Spend (ROAS)
- Customer Acquisition Cost (CAC)
- Cost Per Acquisition (CPA)
- Cost Per Install (CPI)
- Cost Per Lead (CPL)
- App Downloads
- Website Traffic
- Conversion Rate
- Revenue Generated
- Qualified Leads
- Marketing-attributed Pipeline
- Campaign Scalability
What We're Looking For
- A growth-first mindset with a passion for experimentation.
- Strong ownership and accountability.
- Ability to thrive in a fast-paced startup environment.
- Excellent communication and collaboration skills.
- A proactive approach to solving problems and driving measurable business outcomes.
- Someone who is curious, adaptable, and always looking for new ways to scale growth.
Why Join Maxtron?
- Work directly with founders and leadership.
- Build and scale products in AI, Web3, and emerging technologies.
- High ownership and decision-making authority.
- Opportunity to create a significant impact from day one.
- A collaborative, fast-moving, and innovation-driven work environment.
Pay: Up to ₹59,999.40 per month
Benefits:
Work Location: In person
