We are looking for a dynamic and creative Digital Marketing Executive(Generalist) to join our team. The candidate will be responsible for planning, executing, and optimizing online marketing campaigns across various digital channels to drive brand awareness, traffic, and conversions.
Key Responsibilities:
1. Campaign Management, Ad Ops, and Optimization
- Oversee end-to-end paid ad campaigns and optimize for performance metrics like CTR, ROAS, CAC etc.
- Monitor campaign performance daily, identifying trends and actionable insights to enhance results.
- Track, analyse, and report campaign performance metrics to maximize ROI.
2. Social Media and Content Management
- Create and manage the digital media plan based on requirements across multiple platforms.
- Oversee and optimize content for the website.
- Write copy for email marketing campaigns
3. Collaboration
- Coordinate with internal teams (creative, content, SEO, and design) and external vendors to ensure timely and effective execution of campaigns.
Skills Required
- l Minimum 2 Years Hands-on Experience in Digital Marketing job roles.
- l Working knowledge of Paid Advertising, Social media Marketing and content marketing.
- l Hands-on experience with tools like Google Ads, Facebook Ads Manager, Google Analytics, Canva, WordPress, etc.
- l Ability to multitask and meet deadlines in a fast-paced environment.
- l Must be comfortable using AI tools for Marketing (like ChatGPT, Gemini, Etc.)
Job Type: Full-time
Pay: ₹25,000.00 - ₹30,000.00 per month
Benefits:
- Paid sick time
- Paid time off
Ability to commute/relocate:
- Chandigarh, Chandigarh: Reliably commute or planning to relocate before starting work (Preferred)
Experience:
- Digital marketing: 1 year (Required)
Work Location: In person
