About Emeritus
Emeritus is committed to teaching the skills of the future by making high-quality education accessible and affordable to individuals, companies, and governments around the world. It does this by collaborating with more than 80 top-tier universities across the United States, Europe, Latin America, Southeast Asia, India and China.
Emeritus’ short courses, degree programs, professional certificates, and senior executive programs help individuals learn new skills and transform their lives, companies and organizations. Its unique model of state-of-the-art technology, curriculum innovation, and hands-on instruction from senior faculty, mentors and coaches has educated more than 300,000 individuals across 80+ countries.
Founded in 2015, Emeritus, part of Eruditus Group, has more than 1,800 employees globally and offices in Mumbai, New Delhi, Shanghai, Singapore, Palo Alto, Mexico City, New York, Boston, London, and Dubai. The company is backed by prominent investors including Accel, SoftBank Vision Fund 2, the Chan Zuckerberg Initiative, Leeds Illuminate, Prosus Ventures, Sequoia Capital India, and Bertelsmann.
Job Description
Key Responsibilities:
About the Role:
We are looking for a YouTube Lead to build and scale YouTube as a core organic growth channel across 8 partner universities.
You will own the end-to-end YouTube strategy — positioning, content, programming, production, distribution, and growth.
Key mandate: build YouTube from 1K to 10K subscribers within 6 months, while setting up a scalable long-term content engine.
You will work closely with the Head of Content, Brand, university GTM teams, Creative, and external partners.
Key Responsibilities:
1. YouTube Strategy & Growth
- Own YouTube strategy across 8 universities.
- Define channel positioning, content pillars, formats, and programming.
- Build roadmap to grow channels from 1K to 10K subscribers in 6 months.
- Develop repeatable content franchises (not one-off videos).
- Continuously test formats, topics, thumbnails, titles, and distribution levers.
2. Content Strategy & Programming
- Own content calendar and programming across all channels.
- Identify audience insights, trends, and high-performing topics.
- Translate university brand narratives into YouTube-first content.
- Create briefs, scripts, and formats with internal teams and agencies.
- Ensure differentiated identity for each university while maintaining efficiency.
3. Channel Operations & Ecosystem
- Set up the operating model for YouTube from scratch.
- Work with internal teams and external agencies for production and execution.
- Manage agencies, creators, and production partners.
- Build workflows for ideation, production, publishing, and reporting.
- Lead and mentor 1 direct report.
4. Distribution & Organic Growth
- Drive organic discovery across YouTube search, recommendations, and trends.
- Optimize titles, thumbnails, playlists, and channel structure.
- Build content loops with Social Media and other organic channels.
- Convert existing audiences into YouTube subscribers.
5. International Branch Campus Channels
- Build and scale surrogate YouTube channels for International Branch Campus content.
- Create independent, credible content properties around global education, careers, and universities.
- Design these for long-term audience building and monetisation potential.
- Explore partnerships, creators, and future revenue opportunities.
6. Brand Collaboration
- Work with Brand team to ensure alignment with university positioning.
- Partner with GTM teams on audience and programme priorities.
- Translate brand narratives into native YouTube storytelling.
7. Analytics & Performance
- Track and optimise key metrics: subscribers, views, watch time, retention, CTR, engagement, and discovery.
- Use insights to scale winning formats and improve performance continuously.
What We’re Looking For:
Must Have
- 8+ years in YouTube, video content, or organic growth.
- Proven experience building and scaling YouTube channels from early stage.
- Strong understanding of YouTube algorithms, audience behaviour, and growth levers.
- Experience with long-form and Shorts content.
- Experience managing teams, agencies, or production partners.
- Strong analytical skills and comfort with performance metrics.
Preferred
- Experience in EdTech, media, consumer internet, D2C, entertainment, or youth-focused brands.
- Experience building channels from zero.
- Experience with creator/influencer-led content.
- Exposure to monetisable content properties.
- Experience with global/international brands.
Ideal Candidate:
We are looking for someone who is hands-on, entrepreneurial, and audience-obsessed.
Someone who:
- Has built audiences from scratch, not just managed existing ones.
- Understands both brand storytelling and growth mechanics.
- Can operate across multiple brands while maintaining distinct identities.
- Is comfortable experimenting, iterating, and building playbooks from zero.
Emeritus provides equal employment opportunities to all employees and applicants for employment and prohibits discrimination and harassment of any type without regard to race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by federal, state or local laws.
