About the Role
Own the complete social presence of Amalfa and Being Alpha by leading strategy,
storytelling, content creation, production, publishing, community building and
analytics.
Core Responsibilities
- Social media strategy, founder content planning, content calendars, community
- management, campaign planning, creative direction, analytics, reporting and trend research.
Content Creation (Primary Responsibility)
- Pre-production: ideas, scripts, hooks, captions, mood boards, shot lists and planning.
- Production: shoot high-quality content, direct founders/models, capture BTS and create
- multiple formats from every shoot.
- Post-production: edit reels, add subtitles and graphics, create Canva assets and
- maintain brand consistency.
- Platform Adaptation: Repurpose every shoot into Reels, Stories, Carousels, Pinterest
- Pins, LinkedIn Posts, YouTube Shorts and long-form videos where appropriate.
Skills Required
- Storytelling, copywriting, script writing, videography, photography basics, branding,
- community building, Canva, CapCut, AI tools, Meta Business Suite, Pinterest Analytics,
- YouTube Studio, Google Sheets and Notion.
- Weekly Deliverables
- Maintain the content calendar, publish planned content, execute founder shoots,
- manage the community, submit analytics, generate at least 10 new ideas weekly,
- conduct 3–5 shoot sessions, repurpose every shoot into multiple assets and maintain a
- 30-day content bank.
- Success Metrics
Consistent publishing, increasing engagement, organic growth, community
responsiveness, improved watch time, timely campaigns and strong creative quality.
Ideal Candidate
A proactive storyteller who thinks like a brand builder, enjoys creating content and
- takes ownership from idea to execution
Work Location: In person
