Experience: 1 to 3 years
Location: Vadodara
Work Mode: Work from office
Working Days: Monday to Friday
Timings: 8:00 AM to 5:00 PM
Weekends: Saturday and Sunday off
Salary: ₹15,000 – ₹25,000 per month (based on experience and skills)
About the Role
We are looking for a Digital Marketing Executive with practical knowledge of Google Ads, SEO, and conversion tracking.
The role involves working directly on digital marketing activities, including campaign management and optimisation, keyword research, SEO improvements, performance tracking, and reporting.
We are looking for someone who understands the fundamentals well, can confidently handle day-to-day execution, and is interested in developing stronger practical skills through hands-on work.
This role is suitable for candidates who already have some experience in digital marketing and are looking to take greater responsibility for campaign and search performance.
What You Will Do
- Manage and optimise Google Ads campaigns
- Work with keywords, search terms, ad copy, bids, budgets, targeting, and campaign settings
- Monitor campaign performance and make regular improvements
- Conduct keyword research for Google Ads and SEO
- Work on on-page SEO, including titles, meta descriptions, headings, content, and internal linking
- Review website pages and identify SEO improvement opportunities
- Monitor rankings, website traffic, enquiries, and overall digital performance
- Work with and check Google Ads conversion tracking
- Ensure leads and conversions are being recorded correctly
- Use Google Analytics, Google Search Console, and Google Tag Manager where required
- Carry out competitor and market research
- Prepare clear performance reports and maintain organised records of marketing activities
What We Are Looking For
- 1 to 3 years of experience in digital marketing
- Practical understanding of Google Ads and campaign optimisation
- Good understanding of SEO and keyword research
- Understanding of keywords, search intent, search terms, and basic campaign metrics
- Familiarity with conversion tracking and lead measurement
- Ability to review performance data and make practical improvements
- Comfortable working with Google Analytics, Search Console, and related tools
- Good attention to detail and an organised approach to work
- Ability to manage day-to-day digital marketing tasks with reasonable independence
- Willingness to learn, test, and improve continuously
- Clear communication and a practical approach
Good To Have
- Experience with lead generation campaigns
- Basic knowledge of Google Tag Manager
- Experience with Google Ads conversion tracking
- Familiarity with WordPress
- Basic understanding of technical SEO
- Experience with competitor and keyword research tools
- Familiarity with reporting dashboards or spreadsheets
What You Can Expect
- Hands-on experience with live Google Ads and SEO activities
- Opportunity to develop stronger performance marketing skills
- Exposure to campaign optimisation, conversion tracking, and search marketing
- A structured five-day working week
- Saturday and Sunday off
Pay: ₹15,000.00 - ₹25,000.00 per month
Work Location: In person
