Full Job Description – Digital Marketing Associate
We are looking for a creative, analytical, and results-driven Digital Marketing Associate to support our digital marketing initiatives across multiple brands and business verticals. The ideal candidate should have a strong understanding of digital marketing channels, content creation, social media management, and online advertising, with a passion for driving brand visibility and lead generation.
Key Responsibilities
- Plan, execute, and optimize digital marketing campaigns across various online platforms.
- Manage social media accounts by creating, scheduling, and publishing engaging content.
- Develop creative content for websites, blogs, email campaigns, and social media.
- Monitor campaign performance and prepare regular reports on key marketing metrics.
- Assist in planning and executing SEO and SEM initiatives.
- Coordinate Meta (Facebook & Instagram), LinkedIn, and Google advertising campaigns.
- Support website updates, landing page creation, and content optimization.
- Work closely with the creative team to develop marketing creatives, videos, and promotional materials.
- Conduct market research, competitor analysis, and identify emerging digital trends.
- Manage email marketing campaigns and marketing automation activities.
- Generate, qualify, and track marketing leads through CRM and digital platforms.
- Coordinate with internal teams to ensure timely execution of marketing initiatives.
- Perform other marketing and branding responsibilities as assigned.
Required Qualifications
- Bachelor's degree in Marketing, Business Administration, Digital Marketing, Mass Communication, or a related discipline.
- 1–3 years of experience in Digital Marketing, Marketing Communications, or Social Media Marketing (Freshers with relevant certifications and strong aptitude may also apply).
- Good understanding of digital marketing concepts and online customer engagement.
- Excellent written and verbal communication skills.
- Strong organizational, analytical, and multitasking abilities.
- Proficiency in Microsoft Office Suite and digital marketing tools.
- Knowledge of AI-powered productivity tools is an added advantage.
Preferred Skills
- Social Media Marketing (Facebook, Instagram, LinkedIn, YouTube, X).
- Meta Ads and Google Ads campaign management.
- Search Engine Optimization (SEO) and Search Engine Marketing (SEM).
- Content writing and copywriting.
- Canva, Adobe Creative Suite, or similar design tools.
- Google Analytics and campaign performance reporting.
- Email marketing and CRM platforms.
- Basic WordPress or website content management.
- Marketing automation tools.
- Creativity, attention to detail, and problem-solving skills.
- Ability to work independently and collaboratively in a fast-paced environment.
What We Offer
- Opportunity to work with a growing consulting organization.
- Exposure to multiple industries, brands, and marketing campaigns.
- Learning and career development opportunities.
- Collaborative and professional work environment.
- Opportunity to work on AI-enabled marketing initiatives.
- Performance-based career growth.
Equal Opportunity
We are an equal opportunity employer and value diversity. All qualified applicants will receive consideration without regard to gender, race, religion, age, disability, or any other protected characteristic.
Pay: ₹20,000.00 – ₹30,000.00 per month
Work Location: In person
Pay: ₹20,000.00 - ₹30,000.00 per month
Work Location: In person
