Designation: Sales Executive
Department: Sales
Location: Ather Showroom, Guwahati
Reporting To: Showroom Manager / Sales Manager
Employment Type: Full-Time
Job Objective
To drive sales of Ather electric scooters by understanding customer requirements, providing accurate product information, delivering an excellent showroom experience, and converting enquiries into successful sales while achieving assigned sales targets.
Key Responsibilities1. Customer Handling & Product Presentation
- Welcome customers visiting the showroom and understand their requirements, preferences, and budget.
- Explain Ather electric scooters, including features, specifications, variants, range, charging, technology, and benefits.
- Conduct effective product demonstrations and test rides.
- Explain financing, insurance, exchange, accessories, and other available offerings.
- Address customer queries and provide accurate information throughout the sales process.
- Maintain a professional and customer-friendly approach at all times.
2. Sales & Target Achievement
- Achieve monthly and quarterly sales targets assigned by the management.
- Generate and convert showroom walk-ins, enquiries, leads, referrals, and digital enquiries into sales.
- Follow up regularly with prospective customers and ensure timely conversion.
- Maintain a healthy sales pipeline and track prospects at different stages.
- Work towards improving enquiry-to-booking and booking-to-retail conversion ratios.
- Participate in promotional activities, events, exhibitions, and customer engagement initiatives.
3. Lead Management & Follow-Up
- Record all customer enquiries and interactions accurately in the CRM/DMS.
- Make timely follow-up calls and messages to prospective customers.
- Maintain proper records of hot, warm, and cold leads.
- Reconnect with lost or pending customers and explore opportunities for conversion.
- Ensure that no customer enquiry remains unattended.
4. Test Ride & Booking Management
- Explain the test-ride process and ensure customers have a smooth test-ride experience.
- Follow up with customers after test rides to understand their feedback and purchase intent.
- Complete booking formalities accurately and coordinate with relevant departments for further processing.
- Keep customers updated regarding documentation, finance, vehicle availability, registration, and delivery.
5. Customer Relationship Management
- Build strong relationships with customers to encourage repeat purchases and referrals.
- Ensure a positive customer experience from enquiry to vehicle delivery.
- Coordinate with the service and delivery teams whenever required to resolve customer concerns.
- Follow up with customers after delivery to ensure satisfaction and encourage referrals.
6. Showroom Operations
- Maintain the showroom's sales area, display vehicles, brochures, accessories, and promotional materials in an organized manner.
- Ensure all displayed vehicles are clean, presentable, and ready for customer demonstrations.
- Maintain professional grooming and adhere to the company's dress code and showroom standards.
- Follow all company policies, sales processes, and Ather brand guidelines.
7. Reporting & Documentation
- Prepare and submit daily/weekly sales reports as required.
- Maintain accurate records of enquiries, bookings, test rides, retail sales, follow-ups, and customer feedback.
- Provide regular updates to the Sales Manager regarding sales performance and lead status.
- Ensure all sales documentation is complete and accurate.
Key Performance Indicators (KPIs)
- Monthly sales target achievement
- Number of enquiries handled
- Lead conversion ratio
- Test rides conducted
- Test ride-to-booking conversion
- Booking-to-retail conversion
- Customer follow-up effectiveness
- Customer satisfaction
- Referral generation
- CRM/DMS data accuracy and compliance
- Timely completion of sales documentation
Candidate ProfileEducational Qualification
- Minimum 12th Pass; graduate preferred.
Experience
- 1 year of experience in automobile, two-wheeler, EV, retail, or consumer sales preferred.
- Freshers with strong communication and sales aptitude may also be considered.
Required Skills
- Good communication and interpersonal skills.
- Strong customer-handling and convincing abilities.
- Sales-oriented and target-driven approach.
- Good negotiation and follow-up skills.
- Basic computer knowledge.
- Ability to maintain CRM/DMS records.
- Positive attitude and willingness to learn.
- Ability to work effectively in a team.
Pay: ₹12,000.00 - ₹16,000.00 per month
Benefits:
- Cell phone reimbursement
- Health insurance
- Internet reimbursement
- Leave encashment
- Provident Fund
Work Location: In person
