Noida, Uttar Pradesh
Job Summary
Location: [Noida / Remote / Hybrid]
Experience: 1–3 years
Role Overview:
We are looking for a proactive Lead Generation Associate responsible for identifying and generating qualified leads through structured outreach efforts. The role focuses heavily on outbound prospecting across channels to build a strong sales pipeline.
Key Responsibilities:
Identify potential prospects using LinkedIn, databases, and online research
Run outbound outreach campaigns via email, LinkedIn, cold calling, and other channels
Craft personalized outreach messages to drive engagement and responses
Qualify leads based on defined criteria and pass them to the sales team
Maintain accurate records of outreach activities and leads in CRM tools
Follow up consistently to nurture prospects and move them through the funnel
Collaborate with marketing and sales teams to align outreach strategy
Track and report on outreach performance (responses, meetings booked, conversions)
Key Skills:
Strong written and verbal communication skills
Ability to personalize outreach at scale
Familiarity with LinkedIn Sales Navigator, CRM tools, and email automation tools
High level of persistence and attention to detail
Basic understanding of B2B sales and lead qualification
Preferred:
Experience in outbound lead generation or inside sales
Exposure to international markets is a plus
Success Metrics:
Number of qualified leads generated
Meetings booked for the sales team
Outreach response and conversion rates
Key Responsibilities
1. To Provide Industry Trends And Intelligence On Competitors And Key Accounts.
2. To Prepare Content For Collaterals With Relevant Teams.
3. To Support In The Development Of Marketing Collateral Under Guidance.
4. To Update And Maintain Databases Or Documentation Related To Industry Trends.
Other Requirements
Good verbal and written communication abilities
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