Location: GIFT City, Gandhinagar / Ahmedabad Region
Experience: 1–2 years
Employment Type: Full-time, On-site
Salary: ₹20,000–₹25,000 per month, depending on experience and skills
About the Role
We are hiring a proactive and results-oriented Digital Marketing Executive with hands-on experience in email marketing automation and paid advertising. The candidate should be comfortable managing digital campaigns, analysing performance, and using AI-powered marketing tools to improve content creation, audience targeting, campaign personalisation, reporting, and overall marketing efficiency.
Key Responsibilities
- Plan, create, and execute email marketing campaigns, newsletters, drip campaigns, and automated customer journeys.
- Manage email lists, audience segmentation, lead nurturing, A/B testing, and campaign scheduling.
- Run and optimise paid advertising campaigns across platforms such as Google Ads, Meta Ads, LinkedIn Ads, or similar channels.
- Monitor campaign performance, budgets, leads, conversions, cost per lead, click-through rates, and return on ad spend.
- Use AI tools for content ideation, ad-copy creation, email personalisation, audience research, campaign optimisation, and performance reporting.
- Coordinate with designers and content teams to create ad creatives, landing-page content, social-media posts, and email assets.
- Conduct keyword research, competitor research, and market analysis.
- Prepare weekly and monthly digital marketing performance reports.
- Maintain campaign data in CRM and marketing automation platforms.
- Identify new digital marketing trends, tools, and AI-based opportunities that can improve campaign results.
- Ensure all marketing communication is accurate, consistent, and aligned with the brand.
Required Qualifications
- Bachelor’s degree in BBA, Marketing, Mass Communication, Advertising, Digital Marketing, or a related field.
- 1–2 years of practical experience in digital marketing.
- Hands-on experience with email marketing and marketing automation campaigns.
- Experience running and managing paid digital advertising campaigns.
- Basic knowledge of website analytics, conversion tracking, campaign reporting, and lead-generation funnels.
- Familiarity with CRM, email marketing, social-media advertising, and analytics platforms.
- Working knowledge of AI-powered tools for marketing, content, automation, and data analysis.
- Good written and verbal communication skills.
- Ability to manage multiple campaigns and meet deadlines.
Preferred Skills
- Experience creating email workflows and customer segmentation.
- Understanding of SEO, social-media marketing, landing pages, and content marketing.
- Knowledge of Google Analytics, spreadsheets, dashboards, and campaign-tracking tools.
- Ability to write engaging email subject lines, ad copy, and short-form marketing content.
- Curious, creative, analytical, and willing to learn new AI and digital marketing technologies.
Ideal Candidate
The ideal candidate is a hands-on digital marketer who can independently execute campaigns, analyse results, and suggest improvements. They should be comfortable combining marketing knowledge with AI and automation tools to create faster, smarter, and more personalised campaigns.
Pay: ₹20,000.00 - ₹25,000.00 per month
Ability to commute/relocate:
- Dabhoda, Gujarat: Reliably commute or planning to relocate before starting work (Preferred)
Experience:
- Email marketing: 1 year (Preferred)
Language:
Work Location: In person
