Job Summary
We are looking for a proactive and analytical Competitor Analysis Executive to monitor competitor activities, track market trends, conduct field audits, and provide actionable market intelligence to support business growth and market share protection across assigned regions.
Key Responsibilities
- Track competitor store openings, closures, relocations, and expansion activities.
- Monitor competitor pricing, offers, finance schemes, cashback programs, and promotional campaigns.
- Conduct regular competitor store visits to assess branding, visual merchandising, promoter presence, and in-store activities.
- Collect and analyze market intelligence, including product trends, pricing strategies, finance penetration, and seasonal buying patterns.
- Prepare weekly and monthly reports on competitor activities, market trends, and pricing benchmarks.
- Support cluster teams by analyzing competitive pressures in underperforming markets and recommending suitable counter-strategies.
- Maintain accurate databases and district-wise competitor mapping for assigned territories.
Requirements
- MBA Graduate in Marketing.
- Freshers can appy.
- Strong analytical, reporting, and communication skills.
- Proficient in MS Excel, PowerPoint, and data analysis.
Pay: ₹15,000.00 - ₹20,000.00 per month
Work Location: In person
