Job Overview
We are looking for a data-driven and creative SEO Specialist to manage and grow the organic presence of our liquor ecommerce store. The ideal candidate will be responsible for increasing search rankings, driving organic traffic, and optimizing website performance in a competitive market.
Key Responsibilities
- Develop and execute effective SEO strategies to increase organic traffic and conversions
- Perform keyword research to identify ranking opportunities
- Optimize on-page elements (meta tags, headings, URLs, alt text)
- Conduct technical SEO audits (site speed, crawl issues, mobile usability, etc.)
- Collaborate with content team to create SEO-optimized content
- Implement link-building strategies to improve domain authority
- Monitor performance using tools like Google Analytics, Search Console, SEMrush, Ahrefs
- Stay updated with Google algorithm changes and SEO trends
- Work with developers to implement SEO recommendations (structured data, site structure, etc.)
- Perform competitor analysis to improve rankings
- Generate reports and insights based on SEO performance
Required Skills & Qualifications
- 2+ years of experience in SEO (preferably ecommerce)
- Strong knowledge of on-page, off-page, and technical SEO
- Hands-on experience with SEO tools: Google Analytics, Google Search Console, SEMrush / Ahrefs / Moz
- Experience with keyword research tools
- Understanding of ecommerce SEO (product pages, categories, filters, etc.)
- Basic knowledge of HTML, CSS, JavaScript as relate to SEO.
- Strong analytical and problem-solving skills
- Good communication and teamwork abilities
Preferred Skills (Nice to Have)
- Experience in liquor or beverage industry
- Familiarity with Shopify, WooCommerce, Magento
- Knowledge of PPC / Google Ads
- Understanding of schema markup / structured data
- Knowledge of local SEO
Education
Bachelor’s degree in Marketing, Digital Marketing, or related field (or equivalent experience)
Pay: ₹180,000.00 - ₹350,000.00 per year
Benefits:
Work Location: In person
