What You'll Do Own go-to-market for new program launches and product features Use AI-assisted tools to build and iterate landing pages and microsites fast Analyse user drop-off at every stage of the funnel and build targeted strategies to reduce it. Set up and manage CRM workflows, lead nurture sequences and stage-based automations to keep prospects moving Apply basic UI/UX principles to ensure pages and flows feel clean, clear and conversion-friendly Run A/B tests on pages and emails and use results to make the next version better Coordinate with design when needed but able to move independently on most executional tasks