FMCG Field Sales Executive – General Trade (Snacks)
Hanumant Traders – Zirakpur, Punjab
Work Location: Field / In Person
Salary: ₹15,000–₹22,000 per month + performance-based incentives
Hanumant Traders is an authorized distributor working to expand the market presence of Reliance FMCG/snack products in Zirakpur, Panchkula and nearby areas.
We are looking for an experienced FMCG Field Sales Executive who understands General Trade, retailer visits, new outlet opening, order booking, follow-ups and market development.
This is primarily a market-development role. The candidate should be comfortable approaching new retailers, handling initial rejection, generating trial orders and converting outlets into repeat customers.
Job Responsibilities
- Visit kirana stores, grocery shops, confectionery stores, dairy shops, supermarkets, booths and other retail outlets.
- Develop new retail outlets in the assigned territory.
- Introduce products to retailers and generate trial orders.
- Generate regular orders and achieve monthly sales targets.
- Follow up with retailers for repeat orders.
- Build and maintain strong relationships with shopkeepers and retailers.
- Plan and follow a daily market beat.
- Increase product availability and visibility in retail outlets.
- Collect retailer feedback regarding demand, pricing, margin, competition, display requirements and product movement.
- Coordinate with the distributor/delivery team for smooth order fulfilment.
- Maintain and submit daily sales and market-visit reports.
Mandatory Requirements
- Minimum 1 year of hands-on FMCG General Trade field-sales experience.
- Must have experience visiting retailers and taking orders from the market.
- Experience in new outlet opening / retailer acquisition.
- Ability to independently manage an assigned sales territory.
- Good communication, negotiation and retailer-handling skills.
- Self-motivated, persistent and target-oriented.
- Own two-wheeler with valid driving licence is mandatory.
Please apply only if you have actual FMCG field-sales / retailer-beat experience.
Showroom sales, automobile sales, tele-sales, banking sales or other non-FMCG sales experience will not be considered equivalent to FMCG field-sales experience.
Preferred Candidate
Preference will be given to candidates with previous experience selling:
- Chips / Namkeen
- Biscuits
- Confectionery
- Beverages / Water
- Juices
- Dairy products
- Grocery products
- Other fast-moving FMCG products
Candidates already familiar with retailers in Zirakpur, Baltana, Dhakoli, Panchkula and nearby markets will have an advantage.
Salary & Benefits
- ₹15,000–₹20,000 per month depending on relevant FMCG experience.
- Performance-based sales incentives.
- Opportunity to grow with an expanding FMCG distribution business.
Who Should Apply?
You may be a good fit if you:
- Have worked on a regular FMCG retailer beat.
- Are comfortable visiting multiple shops every day.
- Can convince retailers to try a new product.
- Do not get discouraged when a retailer initially says "No."
- Know how to convert trial orders into repeat business.
- Understand FMCG competition, margins, schemes, visibility and product rotation.
Candidates without FMCG field-sales experience are requested not to apply.
Pay: ₹15,000.00 - ₹22,000.00 per month
Application Question(s):
- 1. How many years of FMCG General Trade field-sales experience do you have?
2. Which FMCG brands/products have you sold?
3. Which areas/markets have you personally covered?
4. Approximately how many retailers did you visit per day in your previous role?
5. Did your job involve opening new outlets or mainly servicing existing retailers?
6. Do you own a two-wheeler and have a valid driving licence?
7. Are you familiar with retailers in Zirakpur/Baltana/Dhakoli/Panchkula?
8. What would you do if a retailer says, "I already sell another brand product and don't want another brand"?
Work Location: On the road
