Job Title: PPC Expert ( Digital Marketing )
Job Overview:
We are looking for a talented and results-driven Digital Marketing Executive with 2–3 years of hands-on experience to join our growing digital marketing team.
Key Responsibilities:
- Plan, execute, and optimize Google Ads and other PPC campaigns with a strong focus on lead generation
- Drive SEO strategies to improve organic traffic and generate inbound lead
- Build and optimize lead funnels, landing pages, and conversion paths
- Monitor and improve Cost Per Lead (CPL), Conversion Rate, and ROI
- Conduct keyword research focused on high-intent, lead-generating search terms
- Manage campaign performance using Google Analytics, Search Console, and other tracking toolsDevelop and implement effective SEO strategies to improve organic search rankings across major search engines.
- Conduct detailed technical SEO audits and prepare comprehensive audit reports with actionable fixes.
- Perform in-depth keyword research, competitor analysis, and market research to identify growth opportunities.
- Optimize website content, landing pages, and blogs in alignment with SEO best practices.
- Execute on-page SEO activities including meta tags, URL structuring, schema markup, internal linking, and content optimization.
- Perform off-page SEO activities, including link-building, outreach, bookmarking, and business listing.
- Manage and improve Google My Business (GMB) ranking, visibility, and engagement.
- Stay updated with the latest Google algorithm changes, SEO updates, and industry trends.
- Develop and execute link-building strategies to improve domain authority and organic growth.
Required Skills & Qualifications:
- 2–3 years of proven experience with SMM, SMO, PPC, and running paid ad campaigns.
- Strong knowledge of on-page, off-page, and technical SEO.
- Good understanding of GMB optimization, local SEO, and map rankings
- Strong analytical skills with the ability to create actionable insights from data.
- Additional Preferred Skills:
- Experience with content strategy, content writing, and optimization.
- Familiarity with AI-based SEO tools and automation platforms.
- Ability to manage multiple projects and meet deadlines.
Pay: ₹20,000.00 - ₹40,000.00 per month
Work Location: In person
