SEO & Organic Growth
- Conduct keyword research (search volume, intent, difficulty, competitor gaps) to guide content and landing page strategy for the US market.
- Perform on-page SEO meta titles/descriptions, header structure, internal linking, content optimization.
- Run technical SEO audits (site speed, crawlability, indexing, Core Web Vitals, mobile usability) and coordinate fixes with dev/design.
- Build and execute link-building / off-page strategies where relevant.
- Track keyword rankings, organic traffic, and conversion trends; report monthly with actionable recommendations.
Paid Advertising
- Plan, set up, and manage paid campaigns on Google Ads (Search, Display, Shopping, YouTube, Performance Max) and Meta Ads (Facebook/Instagram).
- Extend campaigns to other platforms as needed — LinkedIn Ads, Pinterest Ads, TikTok Ads, Microsoft/Bing Ads, Amazon Ads.
- Own audience targeting, bid strategy, budget allocation/pacing, and A/B testing of creatives, copy, and landing pages.
- Monitor daily performance (CTR, CPC, CPA, ROAS, conversion rate) and optimize campaigns proactively — not just report after the fact.
- Set up and QA conversion tracking, pixels, UTM parameters, and basic attribution across platforms.
General
- Collaborate with content, design, and social teams to align paid/organic messaging with overall brand strategy.
- Benchmark competitor SEO and ad strategies to identify opportunities.
- Manage and report on marketing budgets accurately and transparently.
- Stay current with Google/Meta algorithm and ad-platform policy changes.
Must-Have Requirements
- 2+ years of hands-on experience running live SEO and paid campaigns for a brand or client (agency or in-house).
- Proven experience with keyword research tools (Google Keyword Planner, Ahrefs, SEMrush, Ubersuggest, or similar).
- Hands-on experience managing real ad spend on Google Ads and Meta Ads Manager can speak to actual budgets and results managed.
- Solid understanding of Google Analytics (GA4), Google Search Console, and Meta Events Manager / conversion tracking.
- Experience marketing to a US or other Western audience understands US search intent, seasonality, and competitive landscape.
- Comfortable with basic technical SEO concepts (site structure, page speed, schema markup, indexing issues).
- Strong analytical skills can build/read a performance report and translate data into next steps.
- Excellent written English for ad copy and meta content aimed at a US audience.
Good to Have
- Google Ads and/or Meta Blueprint certifications.
- Experience with marketing automation or CRM tools (HubSpot, Klaviyo, Mailchimp).
- Familiarity with landing page builders (Unbounce, WordPress, Shopify) and basic CRO principles.
- Experience with LinkedIn, TikTok, Pinterest, or Amazon Ads specifically.
- Exposure to marketing analytics/BI tools (Looker Studio, Tableau) for dashboarding.
- Prior agency experience managing multiple client accounts/budgets simultaneously.
Pay: ₹15,000.00 - ₹25,000.00 per month
Work Location: In person
