Annexure A
Key Result Areas (KRA) – Associate Media Strategist
As an Associate Media Strategist in Ryan Fernando’s Media Team, you will play a key role in
content creation, audience engagement, and performance analysis across multiple digital
platforms. She will drive brand visibility, manage social media channels, and ensure high-quality content that aligns with Ryan Fernando’s brand voice and objectives.
Key Responsibilities:
1. Content Writing & Script Development
- Develop compelling scripts for social media videos, promotional materials, and YouTube content that align with
the brand’s messaging and voice.
- Ensure the scripts are engaging, informative, and optimized for maximum audience retention.
- Collaborate with the production team to bring content to life through engaging visuals and storytelling.
2. Podcast Research & Guest Coordination
- Conduct in-depth research on potential podcast guests, gathering background information and relevant insights.
- Prepare comprehensive research documents before question discussions with the team and Ryan.
- Assist in refining podcast questions and structure, ensuring a seamless flow of discussion.
- Circulate finalized questions to guests before the recording for better preparation and engagement.
3. YouTube Management
- Handle uploading, scheduling, and optimizing YouTube videos based on a content calendar.
- Analyze YouTube analytics to determine the performance of videos, audience engagement, and trends.
- Collaborate with the production team to create more content based on successful video formats and topics.
4. Meta (Facebook) Management
- Oversee Facebook page and profile, ensuring all long-form videos are posted as per schedule.
- Manage content posting, engagement, and performance tracking in alignment with the social media calendar.
- Analyze Facebook content performance and adjust strategy accordingly.
- Oversee Facebook ads for business development videos and promotional offers.
5. News Flash Video Series (15 Monthly)
- Identify and research 15 relevant health and nutrition news topics each month.
- Construct concise, engaging scripts for impromptu news flash videos.
- Coordinate with editors to shoot and produce high-quality videos with minimal edits.
- Distribute videos strategically across relevant platforms promptly.
6. Testimonial Video Series (10 Monthly)
- Curate and gather testimonials from individuals who have transformed their lives through
- Ryan Fernando’s presence, programs, or company.
- Coordinate with testimonial participants, ensuring seamless recording and production.
- Produce a high-quality, impactful testimonial series in collaboration with the production team.
7. Creative Planning for Ryan’s Website Product Ads
- Strategize and execute monthly product ads for Ryan’s website to drive sales.
- Collaborate with the production team to create engaging, high-converting dynamic video ads.
- Feature one product per month, ensuring proper storytelling and customer engagement.
8. Meta Ads & Google Ads Strategy
- Plan and execute ad campaigns for special monthly offers.
- Conduct keyword research and implement SEO best practices to boost content visibility.
- Analyze ad performance reports, clicks, conversions, and sales to optimize future ad strategies.
- Continuously refine targeting and ad placements for maximum ROI.
9. SEO Optimization & Web Traffic Analysis
- Conduct keyword research to enhance organic reach and engagement.
- Implement SEO best practices across all content, ensuring better ranking and visibility.
- Analyze web traffic metrics, including conversion and bounce rates, to assess content performance.
- Optimize content based on insights gained from analytical reports.
Key Competencies:
- Strong research and content writing skills.
- Experience in video content scripting and production coordination.
- Proficiency in YouTube and Meta (Facebook) management.
- Knowledge of social media analytics and reporting.
- Understanding of SEO, keyword research, and digital marketing trends.
- Ability to strategize and execute paid ad campaigns effectively.
- Excellent organizational and project management skills.
- Creative problem-solving and adaptability in a fast-paced environment.
- This role requires someone with a passion for social media, content creation, and data-driven
- decision-making to enhance Ryan Fernando’s online presence and business growth.
Pay: ₹30,000.00 - ₹45,000.00 per month
Benefits:
- Cell phone reimbursement
- Health insurance
- Provident Fund
Work Location: In person
