Digital Marketing Specialist
Experience: 4+ Years
Employment Type: Full-Time
Job Summary
We are looking for a passionate and experienced Digital Marketing Specialist with 4+ years of experience in digital marketing, SEO, social media, content marketing, and campaign management. The ideal candidate will be responsible for strengthening our online presence, supporting business development initiatives, improving website performance, and contributing to overall brand growth.
Roles & Responsibilities
- Support the Business Development team with digital marketing initiatives, including social media campaigns, email marketing, lead-generation campaigns, and promotional activities.
- Develop and execute effective SEO strategies, including keyword research, on-page/off-page SEO, blogs, and relevant trending content.
- Manage and maintain the company website to ensure it is up-to-date, user-friendly, optimized, and error-free.
- Monitor website traffic, rankings, engagement, and performance using Google Analytics, Google Search Console, and other relevant tools.
- Collect, analyze, and report marketing campaign data to measure performance, ROI, and effectiveness.
- Develop content ideas based on current market trends, audience interests, and industry developments.
- Coordinate with designers to conceptualize and create sales presentations, marketing collaterals, promotional materials, social media creatives, and other brand assets.
- Identify relevant industry conferences, webinars, networking events, exhibitions, and marketing events for company participation.
- Coordinate with external vendors, agencies, and service providers for marketing-related requirements.
- Support brand-building initiatives across digital channels and ensure consistency in brand communication.
- Stay updated with the latest digital marketing trends, SEO algorithms, social media platforms, and marketing technologies.
- Perform other marketing and administrative activities as required.
Required Skills & Qualifications
- 4+ years of professional experience in Digital Marketing, Online Marketing, or a related field.
- Strong passion for marketing, digital growth, and brand building.
- Good understanding of current digital marketing strategies, trends, and best practices.
- Strong knowledge of SEO, SEM, social media marketing, email marketing, and content marketing.
- Hands-on experience with Google Ads, Google Analytics, Google Search Console, and other digital marketing tools.
- Good understanding of website performance, traffic analysis, keyword rankings, and conversion metrics.
- Strong content development and copywriting skills.
- Excellent verbal and written communication skills.
- Good knowledge of MS Office, particularly PowerPoint, Word, and Excel.
- Ability to work independently, manage multiple priorities, and meet deadlines.
- Strong analytical, creative, and problem-solving skills.
- Strong professional drive with a willingness to learn and adopt new marketing technologies and tools.
Preferred Skills
- Experience with LinkedIn, Instagram, Facebook, YouTube, and other social media platforms.
- Familiarity with Google Ads / PPC campaigns and campaign optimization.
- Knowledge of WordPress or other CMS platforms.
- Basic understanding of HTML/CSS is an advantage.
- Experience with Canva, Adobe Creative tools, or similar design platforms is a plus.
- Experience working with marketing agencies, vendors, or external partners.
- Experience in B2B marketing / IT services marketing will be an added advantage.
Pay: ₹500,000.00 - ₹1,000,000.00 per year
Work Location: In person
