We’re building our digital presence and need someone who understands that social media is not just posting creatives and hoping for the best. We’re looking for a Social Media Specialist/Executive who can plan, create, engage, experiment, and grow our online community.
What you’ll do
- Manage social media platforms such as LinkedIn, Instagram, X, Facebook, and YouTube.
- Plan and execute social media calendars, campaigns, and daily content.
- Write captions, hooks, scripts, and post ideas that match the brand voice.
- Track trends, formats, conversations, and competitor activity.
- Coordinate with design, content, brand, and performance teams.
- Engage with the audience through comments, replies, and community interactions.
- Monitor performance metrics such as reach, engagement, followers, clicks, and leads.
- Experiment with new formats, content ideas, and platform features.
- Use AI tools for trend research, content planning, performance analysis, ideation, and workflow efficiency.
- Help build our social media playbook as we grow.
Important AI policy for this role
AI can be used for ideation, research, caption variations, trend mapping, and planning support. However, final content must be human-reviewed, brand-aligned, and not blindly AI-generated.
What we’re looking for
- 2–5 years of experience in social media marketing, digital marketing, or content-led growth.
- Strong understanding of social platforms, trends, and content formats.
- Good writing, communication, and coordination skills.
- Ability to create platform-specific content instead of copy-pasting everywhere.
- Basic knowledge of analytics and reporting.
- Comfort using AI tools responsibly to improve speed and creativity.
- Comfortable working in a fast-paced startup environment.
- A proactive mindset with strong ownership and creative thinking.
Benefits:
- Flexible schedule
- Provident Fund
- Work from home
Work Location: Remote
