Role Purpose
This leadership role will shape how consumers perceive, experience and remember ESTRIP. The Head – Brand, Communications & Consumer Experience will own brand strategy, product launch communication, packaging, content, PR, influencer marketing, corporate communications and the end-to-end consumer brand experience across every touchpoint.
Key Responsibilities
· Define and evolve ESTRIP's brand positioning, architecture, voice and messaging.
· Lead communication strategy for all product launches including naming, positioning, claims hierarchy, storytelling and GTM communication.
· Own packaging communication including front/back-of-pack messaging, icons, usage instructions and sustainability claims.
· Develop integrated content strategy across website, social media, marketplaces, blogs, email and offline channels.
· Provide creative direction for campaigns, videos, photography, brochures, POSM, exhibitions and presentations.
· Own website storytelling, landing pages and overall digital brand experience.
· Build influencer, creator and ambassador programmes including UGC and affiliate initiatives.
· Lead PR, founder branding, media relations, award submissions and corporate communication.
· Drive customer education through how-to content, sustainability education and category awareness.
· Lead consumer research, competitor benchmarking and market insights.
· Plan and execute exhibitions, brand activations and corporate events.
· Manage creative, PR, influencer and production agencies while building an internal brand team.
· Collaborate closely with Growth, Sales, R&D, Product Development, Manufacturing and Customer Support.
· Operate with a founder's mindset and continuously strengthen long-term brand equity.
Key Performance Indicators (KPIs)
· Brand awareness and recall
· Consistency of brand communication
· Organic reach and engagement
· Influencer campaign ROI and UGC generation
· Earned media coverage and PR impact
· Successful product launch execution
· Website engagement and brand experience metrics
Qualifications
· Bachelor's/master’s degree in marketing, Branding, Communications or related discipline.
· 10–15 years of experience in FMCG, D2C, lifestyle or consumer brands.
· Strong experience in brand strategy, content, packaging, PR and integrated marketing.
· Excellent storytelling, copywriting and stakeholder management skills.
· Experience managing agencies and cross-functional teams.
· Working knowledge of AI-enabled creative and productivity tools is desirable.
Why Join ESTRIP?
· Build one of India's fastest-growing sustainable consumer brands.
· Work directly with founders and influence long-term brand strategy.
· Lead high-impact initiatives with significant ownership and autonomy.
· Be part of a company with ambitious national and global expansion plans.
Pay: ₹1,000,000.00 - ₹2,000,000.00 per year
Work Location: In person
