Job Title: SEO & Performance Marketing Specialist
(D2C Brands)
Experience Required: 3–6 Years (D2C or eCommerce
experience mandatory)
Job Summary
We are looking for a results-driven SEO & Performance Marketing Specialist with proven
experience in D2C brand management. The ideal candidate should have hands-on
expertise in Search Engine Optimization (SEO) and paid media management across
multiple platforms, with a strong focus on driving traffic, conversions, and revenue for
eCommerce brands.
This role requires someone who understands the end-to-end customer journey, from
discovery to conversion, and can optimize both organic and paid channels to scale D2C
brands effectively.
Key Responsibilities
Search Engine Optimization (SEO)
Develop and execute on-page, off-page, and technical SEO strategies for
D2C/eCommerce websites.
Perform keyword research, competitor analysis, and content optimization.
Optimize product pages, category pages, and landing pages for higher rankings and
conversions.
Monitor and improve Core Web Vitals, site speed, and technical SEO issues.
Track SEO performance using tools like Google Search Console, Google
Analytics, Ahrefs, SEMrush, etc.
Performance Marketing & Paid Ads
Plan, execute, and optimize paid campaigns across:
Google Ads
Meta Ads (Facebook & Instagram)
TikTok Ads
YouTube Ads
Manage ad budgets, bidding strategies, creatives, and A/B testing.
Track and improve key metrics such as ROAS, CPA, CTR, and conversion rate.
Collaborate with design and content teams to create high-performing ad creatives.Marketplace & Feed Management
Set up, manage, and optimize Google Merchant Center product feeds.
Handle product approvals, disapprovals, and feed optimization for Shopping Ads.
Manage and optimize Microsoft Bing Merchant Center and Bing Ads.
Ensure product data accuracy (titles, descriptions, pricing, GTIN/EAN, images).
D2C Brand Management
Own and manage digital growth strategy for D2C brands.
Align marketing campaigns with brand positioning and business goals.
Analyze customer behavior and funnel performance to improve conversions.
Work closely with product, tech, and content teams to drive consistent growth.
Required Skills & Qualifications
Strong hands-on experience in SEO for eCommerce/D2C brands.
Proven experience managing Google Ads, Meta Ads, TikTok Ads, and YouTube
Ads.
Solid understanding of Google Merchant Center and Bing Merchant Center.
Experience in conversion tracking, GA4, Google Tag Manager, and pixel setup.
Strong analytical skills with the ability to interpret data and take action.
Experience working with Shopify, Magento, or other eCommerce platforms.
Ability to manage multiple campaigns and budgets simultaneously.
Preferred Qualifications
Experience scaling a D2C brand from early stage to growth stage.
Knowledge of CRO, landing page optimization, and funnel strategy.
Familiarity with influencer marketing and
social commerce is a plus.
Key Metrics for Success
Organic traffic growth
Paid ads ROAS and CPA
Conversion rate improvement
Revenue contribution from SEO and paid channels
Product feed health and approval rate
Why Join Us?
Opportunity to work on fast-growing D2C brands
Ownership of performance and growth strategy
Collaborative and data-driven environment
Competitive compensation based on experience
Working Days: 5 days
Timings: 10am to 7 pm
Pay: Up to ₹50,000.00 per month
Benefits:
Work Location: In person
