Primary Responsibilities:
· Marketing Strategy: Develop and execute strategies to promote products and services.
· Campaign Management: Run digital marketing campaigns (social media, email, Google ads).
· Product Promotion: Coordinate promotions for QHSE products and e-learning courses.
· SEO & Content Strategy: Improve search rankings and create engaging content.
· Social Media Management: Oversee social media accounts, including content creation, scheduling, and engagement.
· Influencer Marketing: Identify and collaborate with influencers to expand brand reach.
· CRM Integration: Use customer relationship management tools to personalize marketing efforts.
· Competitive Analysis: Regularly analyze competitors’ strategies and adjust marketing plans accordingly.
· Crisis Communication: Develop and implement communication plans for brand-related crises.
Skills:
Soft Skills:
· Storytelling: Craft compelling narratives to connect with audiences emotionally.
· Adaptability: Quickly adjust strategies based on market changes or campaign performance.
· Collaboration: Work effectively with cross-functional teams, including sales, product, and design.
· Persuasion: Convince stakeholders and customers of the value of products or campaigns.
· Time Management: Juggle multiple projects and deadlines efficiently.
· Customer Empathy: Understand and address customer pain points through marketing efforts.
Hard Skills:
· Data Analytics: Use tools like Google Analytics, Tableau, or Power BI to analyze campaign performance.
· Marketing Automation: Proficiency in tools like HubSpot, Marketo, or Pardot.
· Graphic Design Basics: Familiarity with design tools like Canva, Adobe Creative Suite, or Figma.
· PPC Advertising: Expertise in managing pay-per-click campaigns on platforms like Google Ads and Bing Ads.
· Email Marketing: Knowledge of email marketing platforms like Mailchimp or Constant Contact.
· UX/UI Principles: Understanding of user experience and interface design to optimize digital campaigns.
· Video Editing: Basic skills in video editing tools like Adobe Premiere Pro or Final Cut Pro.
Work Location: Remote
