Job Title: Territory Sales Manager (TSM)
Department: Sales & Marketing
Location: Kolkata
Reporting To: Regional Sales Manager / Area Sales Manager
Job Summary
The Territory Sales Manager is responsible for driving sales growth, expanding market presence, and managing distributors, dealers, and retailers within the assigned territory. The role involves achieving sales targets, developing strong channel relationships, and identifying new business opportunities.
Key Responsibilities
- Achieve monthly, quarterly, and annual sales targets for the assigned territory.
- Appoint and manage distributors, stockists, and dealers.
- Ensure effective distribution and product availability in the market.
- Develop and maintain strong relationships with channel partners and key customers.
- Identify new market opportunities and expand the customer base.
- Monitor competitor activities, pricing, and market trends.
- Plan and execute promotional activities, schemes, and local marketing initiatives.
- Ensure timely collection of payments and maintain credit discipline.
- Track secondary sales and ensure proper stock management at distributor level.
- Submit daily/weekly sales reports and market feedback to management.
- Conduct regular market visits and retailer engagement.
- Coordinate with internal teams (logistics, marketing, finance) for smooth operations.
Key Skills & Competencies
- Strong sales and negotiation skills
- Channel management and distributor development
- Market analysis and business planning
- Communication and relationship-building
- Target-oriented and result-driven approach
- Problem-solving and decision-making ability
Qualifications
- Graduate in any discipline (MBA in Sales/Marketing preferred)
- 3–7 years of experience in field sales/channel sales (FMCG)
Performance Indicators (KPIs)
- Sales target achievement (%)
- Distributor/Dealer network expansion
- Secondary sales growth
- Market coverage and outlet reach
- Collection efficiency
- Market share growth
Job Types: Full-time, Permanent
Pay: Up to ₹50,000.00 per month
Work Location: In person
