Creative Strategist (Consumer Insights & Performance)
Location: Chembur, Mumbai (5 days working, only 4th saturday working rest all sats off)
About Zouk
Zouk is a 100% Vegan, Proudly Indian D2C lifestyle brand specializing in bags, wallets, and accessories. Backed by Stellaris Venture Partners, Titan Capital, Aavishkaar Capital, and the founders of Beardo and Mamaearth, we're building an iconic global consumer brand from India.
With 15+ lakh happy customers worldwide, our products have been featured on Netflix, CNBC TV18, ELLE, and Cosmopolitan. We sell through our website and leading marketplaces like Amazon and Myntra, with our website driving the majority of our business.
At Zouk, we're looking for a Creative Strategist who can turn consumer insights into high-performing creative campaigns.
If you're someone who understands customer psychology, loves decoding performance data, and knows what makes creatives convert, we'd love to hear from you.
What You'll Do
- Uncover consumer insights through reviews, surveys, customer interviews, and market research.
- Develop creative strategies, messaging frameworks, campaign angles, and positioning.
- Write detailed creative briefs for designers, copywriters, creators, and video editors.
- Drive structured creative testing across hooks, offers, personas, and formats.
- Analyze performance metrics including CTR, CPA, ROAS, conversion rate, and creative fatigue.
- Monitor competitors and emerging creative trends.
- Partner closely with Growth, Brand, Product, CRM, Data, and Founders to scale creative performance.
We're Looking For
- 3–5 years of experience in D2C, consumer brands, growth marketing, creative strategy, or consumer insights.
- Strong understanding of Meta, Google, YouTube, creator marketing, and performance marketing.
- Excellent analytical thinking and storytelling skills.
- Ability to translate data into creative decisions that drive business growth.
- Experience working in fast-paced, high-growth consumer brands is preferred.
What Success Looks Like
- Improved creative performance and customer acquisition efficiency.
- Faster creative testing and learning cycles.
- Stronger ROAS, lower CPA, higher CTR, and more winning creative concepts.
If this sounds like your kind of challenge, we'd love to connect.
Pay: ₹600,000.00 - ₹1,000,000.00 per year
Application Question(s):
- Do you have at least 3 years of experience in Creative Strategy, Growth Marketing, Consumer Insights, or Performance Marketing?
- Have you worked with a D2C or consumer brand?
- Do you have hands-on experience developing creative strategies and briefs for performance marketing campaigns (Meta, Google, YouTube, etc.)?
- Have you used performance metrics such as CTR, CPA, ROAS, or Conversion Rate to optimize creative campaigns?
- Are you comfortable working from our Chembur, Mumbai office (Work From Office)?
- What is your current CTC, Expected CTC & Notice Period?
Work Location: In person
