Performance Marketing Specialist – Real Estate
We are looking for a Performance Marketing Specialist with hands-on experience in lead generation and paid advertising for the real estate industry.
The ideal candidate should be highly experienced with Meta Ads & Google Ads, campaign optimization, audience building, tracking, and generating high-quality leads while maintaining an efficient CPL.
Key Responsibilities
- Plan, launch, manage, and optimize Meta (Facebook & Instagram) and Google advertising campaigns
- Create and test multiple campaigns, ad sets, audiences, creatives, and ad copies
- Build Custom Audiences, Lookalike Audiences, Retargeting Audiences, and interest-based audiences
- Set up and manage Meta Pixel, conversion tracking, events, and campaign attribution
- Conduct continuous A/B testing of creatives, audiences, placements, offers, and campaign strategies
- Monitor and optimize CPL, CTR, CPC, conversion rates, lead quality, and overall campaign performance
- Scale successful campaigns while maintaining lead quality and cost efficiency
- Analyze campaign data and prepare clear performance reports and actionable insights
- Coordinate with the creative/content team to develop performance-focused advertising creatives
- Stay updated with changes in the Meta advertising platform and new performance marketing strategies
Requirements
- Minimum 1 year of performance marketing experience
- Real estate marketing experience is mandatory
- Experience in the Dubai/UAE real estate market is strongly preferred and will be an advantage
- Strong hands-on knowledge of Meta Ads Manager
- Experience managing multiple campaigns, ad sets, creatives, and audiences simultaneously
- Strong understanding of Meta Pixel, tracking, retargeting, and conversion optimization
- Good understanding of real estate lead-generation funnels
- Ability to analyze campaign data and make optimization decisions independently
- Experience with Google Ads, landing pages, CRM integrations, or lead automation will be an added advantage
- Candidates with a portfolio, case studies, or previous campaign performance results are strongly preferred
When Applying
Please share examples of real estate campaigns you have previously managed, including CPL, campaign spend, lead volume, market/location, or other performance metrics where possible.
Important: Candidates without previous real estate performance marketing experience may not be considered for this position.
Pay: ₹15,000.00 - ₹25,000.00 per month
Benefits:
- Flexible schedule
- Leave encashment
- Paid sick time
- Paid time off
- Work from home
Application Question(s):
- What is your Current Salary?
- What is your Expected Salary?
Work Location: Remote
