Part-Time Paid Ads Specialist -
Location: Remote
Type: Part-Time
Role Overview
We're looking for a part-time Ads Specialist with a background in SaaS lead generation to own and optimize our paid social campaigns, primarily on Meta & Youtube. This is a hands-on, execution-focused role for someone who can run campaigns end to end.
Responsibilities
- Plan, launch, and manage paid social campaigns across Meta Ads & Youtube, with potential expansion into other platforms.
- Own the full campaign lifecycle: audience research, targeting, budget allocation, ad creative briefing, launch, monitoring, and optimization
- Set up and maintain conversion tracking (Meta Pixel, Conversions API, lead form tracking, Google Ads Tracking) to ensure accurate attribution
- Design and run structured A/B tests across creative, copy, audiences, and landing pages, and turn results into actionable optimizations
- Map and optimize the full funnel from ad click to lead to conversion, identifying and fixing drop-off points
- Monitor key metrics (CPL, CTR, CVR, ROAS) and deliver regular performance reports with clear takeaways
- Collaborate with the marketing team on landing pages, lead forms to improve campaign performance
- Stay current on platform changes, targeting options, and best practices in the SaaS and B2B lead gen space
Requirements
- Proven experience running paid social campaigns for a SaaS or B2B company, with a focus on lead generation
- Strong hands-on experience with Meta Ads Manager & Youtube Ads (campaign structure, audience building, budget/bid strategies)
- Practical knowledge of conversion tracking setup, including pixel implementation and server-side tracking basics
- Experience designing and interpreting A/B tests
- Solid understanding of marketing funnels and how paid ads fit into the broader lead-to-customer journey
- Familiarity with the trades or home services industry is a plus, but not required
Pay: ₹35,000.00 - ₹60,000.00 per month
Application Question(s):
- This is a part-time remote role. Are you comfortable working part-time and managing campaigns independently?
- How many years of experience do you have running YouTube/Google Ads campaigns?
- How many years of hands-on experience do you have managing Meta Ads campaigns?
- The company does not provide a laptop. Are you comfortable using your own laptop for work?
- Have you personally set up or managed Meta Pixel and Conversions API?
- What is your monthly Salary in hand?
- Can you start immediately ?
Work Location: Remote
