Business Development Manager – B2B SaaS (India Market)
About the Company
Samaaro is an AI-powered event marketing platform that enables marketing teams to turn events into a measurable growth channel by planning, promoting, executing, and measuring their business impact. Recognized by YourStory as one of the Top 30 Most Innovative Startups in India, Samaaro enables the automation of event workflows across registrations, communication, engagement, lead capture, CRM synchronization, and post-event measurement, with clear visibility into attendance quality, engagement, pipeline influence, and ROI. Since launching in 2020, we’ve empowered marketing teams across sectors like real estate, healthcare, BFSI, technology and government to run smarter, more efficient events.
About the Role
As a Business Development Manager at Samaaro, you will own pipeline generation for the India market. This is a high-impact, strategic role where you will identify high-fit accounts across our core verticals, navigate complex buying committees, and build a predictable outbound sales engine. Working directly with the Founders, you will be central to how Samaaro scales domestically and positions itself as the go-to event marketing platform for Indian enterprises and mid-market companies.
Key Responsibilities
1. India Market Business Development
- Own the full outbound cycle across defined ICPs and industries — BFSI, real estate, healthcare, IT/SaaS, and government
- Research and map target accounts, key personas (CMOs, VPs of Marketing, Heads of Events), and buying committees
- Drive initial conversations via cold email, LinkedIn, and cold calling
- Conduct discovery calls to qualify leads and hand over high-intent meetings to Account Executives or Founders
2. Pipeline Ownership & CRM Hygiene
- Build and maintain a consistent outbound pipeline to hit monthly meeting targets
- Ensure rigorous qualification before any deal handover
- Maintain 100% accurate CRM hygiene with detailed notes and activity tracking
- Share regular market feedback on lead quality, messaging resonance, and common objections
3. Messaging and Positioning
- Tailor outreach narratives for India-based decision-makers across enterprise and mid-market segments
- Articulate business outcomes and ROI rather than product features
- Handle first-level objections around budget, timing, and competitive alternatives with confidence
4. Collaboration and Enablement
- Partner with Marketing on account-based campaigns and outbound narratives
- Work with RevOps to improve lead lists, data enrichment, and automated sequences
Required Skills & Tools
- 3–6 years of experience in B2B SaaS sales with a proven track record of selling to Indian enterprise or mid-market accounts
- Exceptional verbal and written communication skills; ability to build rapport with C-suite and VP-level personas
- Proven experience in mid-market or enterprise outbound sales cycles with multi-touch prospecting
- Proficiency with modern outbound tools — Prospecting: Apollo, LinkedIn Sales Navigator; Engagement: Outreach, Salesloft, or similar; CRM: HubSpot or Salesforce
- Prior experience selling MarTech, EventTech, or SaaS platforms is a strong advantage
What We Are Looking For
- The Hunter Mentality: Self-motivated, resilient, and energised by turning cold prospects into warm opportunities
- Strategic Thinkers: You research accounts deeply and personalise your approach around specific business pain points — not a generic pitch
- Process Discipline: You treat sales as a science and hold yourself to high standards on daily activity and data tracking
- Adaptability: Comfortable in a fast-moving startup environment and able to shift strategy based on live market feedback
Why Join Samaaro?
- Early-Stage Impact: You will have a front-row seat and a "builder" role in our US GTM motion, directly influencing how we scale.
- Founder-Led Growth: Work closely with the Founders, receiving direct mentorship and exposure to enterprise-level deal-making.
- Accelerated Career Path: We are scaling fast. High performers have a clear, documented path to move into Senior BD or Account Executive (Closing) roles.
- Culture of Ownership: At Samaaro, we value outcomes over hours. You will have the autonomy to own your territory and drive results your way
Benefits:
- Flexible schedule
- Paid sick time
- Paid time off
- Provident Fund
Application Question(s):
- What B2B SaaS product(s) have you sold and for how long?
- What percentage of your pipeline was self-generated?
- Which outbound tools have you used regularly?
- Who were your primary buyers?
- How many qualified meetings did you generate per month on average?
- CTC
- ECTC
- Notice Period
Work Location: In person
