As Director of Engineering - Consumer Intelligence & Engagement, you'll be a product-aligned technology leader with direct accountability for engineering delivery across the capabilities that define how consumers discover, engage with, and respond to our brand. You'll own the full product technology lifecycle, from architecture decisions and roadmap execution to engineering standards and platform health.
Your organisation is the layer of intelligence and engagement that brings our core commerce capabilities to life: shaping what consumers see, how content reaches them, how products are discovered, and how campaigns convert. AI is a key enabler here - you'll apply it to sharpen personalisation, accelerate content workflows, improve product discovery, and build smarter campaign targeting - but strong software engineering depth across these product domains remains the primary craft.
As PUMA continues to scale its DTC Engineering organization, our leaders are expected to be visible culture builders. These roles are office-based and require regular in-person collaboration to accelerate decision-making, strengthen team cohesion, foster innovation, and build a world-class engineering capability from the ground up.
Key Responsibilities & Scope of Ownership:
- Personalisation - consumer segmentation, behavioural targeting, AI-driven product recommendations, and next-best-action experiences.
- Consumer Communication - email, push notifications, SMS, and in-app messaging delivery, personalisation, and orchestration.
- Promotions & Campaigns – personalised promotions, offer management, campaign targeting, scheduling, and performance instrumentation.
- Discovery & Conversion Optimisation – search and discovery platforms, consumer engagement, experimentation, and conversion optimisation capabilities.
Technology Vision & Product Roadmap Delivery
- Own the technology strategy and engineering roadmap across all Consumer Intelligence & Engagement capabilities, in close partnership with the product organisation.
- Drive end-to-end delivery accountability: architecture decisions, engineering execution, quality assurance, release management, and production health across the full capability portfolio.
Personalisation, Product Discovery & Conversion Optimisation
- Lead the engineering design and delivery of personalisation capabilities such as consumer segmentation logic, affinity modelling integrations, and real-time recommendation surfaces on PDP, PLP, homepage, and campaign pages.
- Build the technical foundation for A/B testing, multivariate experimentation, and feature flagging across personalisation and discovery surfaces, enabling rigorous data-driven optimisation.
- Define and own the data contract between consumer event infrastructure and personalisation/ranking systems, including schema standards, latency requirements, and completeness in partnership with data engineering and analytics.
Promotions, Campaigns & Consumer Communications
- Lead the engineering of promotions and campaign management - rules engine configuration and extension within SFCC, offer scheduling, eligibility logic, and storefront rendering of promotional content.
- Own the technical architecture for consumer communication systems - integration with messaging platforms (email, push, SMS), personalisation of communication content, and event-triggered automation.
- Apply AI to campaign and promotions engineering: intelligent audience segmentation, send-time optimisation, and AI-assisted copy generation for targeted consumer communications.
Architecture, Standards & Governance
- Define and govern the software architecture for all capability domains, ensuring solutions are scalable, composable, and well-integrated with the shared commerce technology platform.
- Partner closely with the Consumer Experience Engineering organisation to align on shared components, design system usage, and front-end standards.
Team Leadership & Stakeholder Engagement
- Lead, mentor, and grow a team of senior engineers and manage delivery partners.
- Foster a product engineering culture - engineers who take ownership of outcomes, not just outputs, and who engage deeply with consumer and business problems.
- Build strong working relationships with Product, UX, Marketing, Merchandising, and Data teams to ensure engineering is a genuine business partner across all capability areas.
