Company Profile:
Lennox (NYSE: LII) Driven by 130 years of legacy, HVAC and refrigeration success, Lennox provides our residential and commercial customers with industry-leading climate-control solutions. At Lennox, we win as a team, aiming for excellence and delivering innovative, sustainable products and services. Our culture guides us and creates a workplace where all employees feel heard and welcomed. Lennox is a global community that values each team member’s contributions and offers a supportive environment for career development. Come, stay, and grow with us.
Job Description:
Website Management & Optimization
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Own and manage the business unit’s websites as a core digital channel supporting brand and lead generation goals.
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Perform CMS updates, landing page creation, and content publishing to ensure accuracy and consistency.
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Optimize site structure, UX, SEO, and conversion paths to improve engagement and performance.
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Monitor website analytics and drive continuous improvements based on insights and KPIs.
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Collaborate with IT and external partners to manage enhancements, integrations, and technical performance.
Marketing Automation & Nurture Programs
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Perform Marketing Automation activities on SFMC, leveraging the team’s support when required on the following:
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Building emails, segments, and journeys
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Designing and managing lead nurture programs to guide prospects through the funnel.
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Running reports, analyzing journey performance, personalization experiences and implementing improvements.
Lead Generation Strategy, Media Planning & Execution
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Develop and execute full-funnel lead generation strategies across organic and paid channels.
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Build and maintain integrated media plans aligned to audience segments, campaign goals, and budget allocations.
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Execute ad placement across search, social, display, and other relevant platforms.
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Collaborate with content, creative, and automation teams to deliver cohesive demand-generation programs.
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Monitor funnel and campaign performance, optimizing targeting, creative, bidding, and budget allocation to improve ROI.
SEO, Analytics & Performance Insights
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Perform SEO and Analytics activities, leveraging the team’s support when required on the following:
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Applying core SEO principles to improve organic visibility of content.
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Using analytics platforms to track channel performance, lead flow, and campaign effectiveness.
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Building dashboards, extract insights, and translate data into actionable recommendations.
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Continuously optimizing digital programs based on performance trends and KPIs.
Digital Leadership & Project Management
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Own and manage digital marketing projects and multi-channel campaigns.
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Serve as the primary coordinator for digital initiatives, ensuring alignment across stakeholders.
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Build and maintain project plans, manage timelines, and proactively identify risks or resource needs.
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Facilitate smooth collaboration with cross-functional partners to ensure consistent delivery.
Content Planning & Digital Channel Management
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Plan, manage, and optimize content across email, social media, websites, and other digital channels.
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Be responsible for content governance and updates across CMS platforms and internal communication systems.
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Ensure content aligns with brand standards, user needs, and lead generation goals.
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Collaborate with writers and designers to create assets that drive awareness, engagement, and conversion.
Qualifications:
- 8+ years of proven experience in digital marketing, project management, and content strategy.
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Experience in B2B and B2C digital marketing environments.
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Familiarity with CMS platforms, marketing automation tools, SEO and analytics software.
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Strong communication and coordination skills.
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Ability to work cross-functionally with global teams.
