To lead and execute the Group's integrated marketing and social media strategy across all business entities, ensuring consistent brand positioning, high digital engagement, lead generation, and measurable business outcomes.
Key Responsibilities
Strategic Marketing
- Develop and implement integrated marketing strategies for all Group companies.
- Create annual and monthly marketing calendars aligned with business objectives.
- Ensure consistent brand identity, messaging, and positioning across all entities.
Social Media Management
- Own and manage all social media platforms including Instagram, Facebook, LinkedIn, YouTube, X, and emerging platforms.
- Plan, create, schedule, and publish engaging content across businesses.
- Increase followers, engagement, reach, and conversions through data-driven campaigns.
- Monitor social media trends and implement innovative marketing ideas.
Digital Marketing
- Plan and execute paid campaigns across Meta, Google, LinkedIn, and other digital platforms.
- Improve website traffic, SEO, SEM, email marketing, and online lead generation.
- Optimize campaign ROI using analytics and performance metrics.
Content & Creative Management
- Coordinate with designers, photographers, videographers, and content creators.
- Develop compelling marketing collateral, videos, reels, brochures, and presentations.
- Ensure high-quality storytelling that enhances brand visibility.
Performance Analytics
- Track KPIs including reach, engagement, lead generation, CAC, ROI, and conversion rates.
- Present weekly and monthly performance dashboards with actionable insights.
- Continuously optimize campaigns based on analytics.
Cross-Functional Coordination
- Work closely with Business Heads, Sales, HR, Operations, and external agencies.
- Support product launches, events, campaigns, exhibitions, and corporate communications.
Required Skills
- Strong expertise in Social Media Marketing and Digital Marketing.
- Hands-on experience with Meta Ads, Google Ads, LinkedIn Ads, SEO, SEM, and Analytics.
- Excellent content writing and copywriting skills.
- Knowledge of AI-powered marketing tools and automation platforms.
- Strong analytical and presentation skills.
- Ability to manage multiple brands simultaneously.
- Creative mindset with excellent execution capabilities.
Preferred Qualifications
- MBA/PGDM in Marketing or equivalent.
- 5–10 years of experience in Corporate Marketing, preferably managing multiple brands.
- Experience in Retail, Hospitality, Financial Services, E-commerce, FMCG, or diversified business groups will be an added advantage.
Key Performance Indicators (KPIs)
- Growth in followers, reach, and engagement across all social platforms.
- Number of qualified leads generated through digital channels.
- Campaign ROI and customer acquisition cost.
- Website traffic and conversion improvements.
- Brand awareness and share of voice.
- Timely execution of marketing campaigns.
- Monthly performance dashboards with measurable business impact.
- Successful support for product launches, events, and promotional campaigns.
Work Location: In person
