HTML Developer, Digital Marketing & Business Development Executive
Location: Dankuni / Kalipur, West Bengal
Work Mode: From Office
Employment Type: Part-Time / Freelance, with an opportunity for Full-Time
Working Hours: Part-time initially; full-time option available for the right candidate
About the Role
We are looking for a versatile HTML Developer, Digital Marketing & Business Development Executive who can handle website development and maintenance, manage digital advertising campaigns, and support business development activities through cold calling and sales follow-ups.
The ideal candidate should have practical experience in website development, Google Ads, Meta Ads, and sales/business development. Candidates who are interested in joining the company permanently on a full-time salary basis will be preferred.
Key Responsibilities
Website Development
* Develop and maintain responsive websites using HTML, CSS, JavaScript, and related technologies.
* Make website updates, content changes, and basic design/layout improvements.
* Troubleshoot and resolve basic website issues.
* Ensure websites are mobile-friendly and optimized for performance.
Digital Marketing & Ads
* Create, manage, and optimize Google Ads and Meta (Facebook/Instagram) Ads campaigns.
* Monitor leads, conversions, budgets, and campaign performance.
* Conduct basic audience and keyword research.
* Track campaign performance and suggest improvements.
* Support social media and other digital marketing activities when required.
Cold Calling & Business Development
* Make cold calls to potential clients and introduce the company’s services.
* Generate and follow up on business leads.
* Communicate with prospective clients and understand their requirements.
* Maintain regular follow-ups and update lead status.
* Assist the business development team in converting leads into potential opportunities.
Requirements
* Practical experience in HTML, CSS, JavaScript, and website development.
* Hands-on experience with Google Ads and Meta Ads.
* Previous experience in cold calling, lead generation, sales, or business development will be preferred.
* Good communication and interpersonal skills.
* Ability to confidently communicate with potential clients.
* Good problem-solving skills and ability to work independently.
* Willingness to work from the office.
Good to Have
* Knowledge of WordPress or other CMS platforms.
* Basic to intermediate knowledge of Adobe Photoshop.
* Basic knowledge of SEO and Google Analytics/GA4.
* Previous experience managing website projects and paid advertising campaigns.
* Experience in B2B sales or lead generation.
Work Arrangement
* Part-Time / Freelance initially.
* Opportunity to transition to a Full-Time, permanent position on a salary basis based on performance and mutual suitability.
* Office-based role.
* Preferred location: Dankuni / Kalipur.
* Candidates from nearby areas will be preferred.
Preferred Candidate
Candidates who are comfortable handling a combination of website development, digital marketing, cold calling, and business development will be given preference.
Experience: Previous experience in web development, digital advertising, cold calling, or sales is preferred.
Benefits:
Work Location: In person
