Job Title: AI Digital Marketing Executive
Job Location: Hinjewadi, Pune (WFO)
Experience: 2 to 5 Years
Shift: 11.00AM to 8.00 PM IST , Monday to Friday
Qualification: BE , MCA ,BCA
Job Description
Futurism on behalf of his client is looking for AI Digital Marketing Executive having good experience with AI powered marketing, Paid Campaign, Social Media, Analytics
Job Responsibilities:
AI-Powered Marketing
Utilize AI tools such as ChatGPT, Gemini, Claude, Jasper, Copy.ai, Midjourney, Canva AI, and other AI platforms to enhance marketing productivity.
Develop AI-generated content for websites, blogs, social media, email campaigns, and advertisements.
Use AI tools for keyword research, competitor analysis, market research, and content optimization.
Implement AI-driven automation workflows to improve marketing operations.
Monitor emerging AI trends and recommend innovative solutions for marketing growth.
Search Engine Optimization (SEO)
Conduct keyword research and competitor analysis using AI and SEO tools.
Optimize website content, landing pages, and blogs for search engines.
Perform on-page, off-page, and technical SEO activities.
Track website rankings, organic traffic, and SEO performance metrics.
Create and execute content strategies to improve search visibility.
Paid Advertising (PPC)
Manage and optimize Google Ads campaigns (Search, Display, Performance Max, Shopping, and YouTube).
Create and manage Meta Ads (Facebook and Instagram).
Utilize AI tools to improve ad copy, audience targeting, and campaign performance.
Monitor campaign KPIs including CTR, CPC, CPA, and ROAS.
Generate performance reports and recommendations.
Content Marketing
Create SEO-friendly blogs, landing pages, website content, and marketing materials using AI tools.
Develop content calendars and publishing schedules.
Optimize content based on user intent and search trends.
Ensure content aligns with brand guidelines and business objectives.
Social Media Marketing
Manage company social media profiles and content strategies.
Create engaging social media posts, graphics, and videos using AI tools.
Schedule and monitor social media campaigns.
Analyze engagement metrics and improve campaign performance.
Marketing Automation & CRM
Manage email marketing campaigns and automated workflows.
Utilize platforms such as HubSpot, Mailchimp, Klaviyo, or ActiveCampaign.
Implement lead nurturing and customer retention strategies.
Maintain CRM data and generate marketing reports.
Analytics & Reporting
Monitor website and campaign performance using:
Google Analytics 4 (GA4)
Google Search Console
Google Ads
Meta Business Suite
Looker Studio
Prepare weekly and monthly performance reports.
Analyze data and provide actionable insights for continuous improvement.
Website & Conversion Optimization
Monitor website performance and user experience.
Conduct A/B testing on landing pages and campaigns.
Optimize conversion rates and lead generation funnels.
Coordinate with development and design teams for website improvements.
Skills Required:
AI Tools: ChatGPT, Gemini, Jasper, Midjourney, Canva AI, Perplexity
SEO Tools: SEMrush, Ahrefs, Screaming Frog, GA4
Ads Platforms: Google Ads, Meta Ads (LinkedIn Ads preferred)
Marketing Tools: HubSpot, Mailchimp, Klaviyo, Zapier
Technical: Basic HTML/CSS, WordPress/Shopify, CRO & UX knowledge
Key Performance Indicators (KPIs)
Organic traffic & keyword rankings
ROAS, CPL, campaign conversions
Content engagement & lead generation
Website conversion rate improvements
AI-driven efficiency & automation impact
Preferred Candidate Profile
Strong analytical and problem-solving skills.
Passion for AI and emerging technologies.
Excellent written and verbal communication skills.
Ability to multitask and manage multiple campaigns simultaneously.
Data-driven mindset with strong attention to detail.
Self-motivated and eager to learn new marketing technologies.
