- Responsible for meeting the agreed and committed topline plans for the year for each category / brands and beating market growth objectives
- Drive top-line, market share and bottom-line targets for the division
- Accountable for budgeting, business planning, sales force organization
- Maintaining control of operating budget, delivering on both top line and bottom line
- Direct marketing and sales activities to ensure that short and long range sales volumes and projects are achieved
- Collaborating with product development team to implement product modifications or improvements of product line
- Life cycle management which anticipates and serves a customer need / solution approach for brands
- Conduct research as per the brand need (analyze customer behavior, perception- attribute mapping, etc.) and design strategies accordingly. Undertake feasibility analysis/ market research for new opportunities.
- Develop and implement Annual Operating Plan for brand portfolio
- Undertake fieldwork to capture insights
- Effectively collaborate with sales team and cross functional stakeholders for buy-in of strategies to internal customers and ensure strong implementation of designed strategies
- Actively drive engagement with sales team - conduct CSM and other sales meetings
- Ensure quality and timely delivery/execution of campaign collaterals/inputs/activities to field force.
Effectively coordinate with other functional areas within organization e.g. Medical, Training, Promo team, Supply Chain, Finance etc.
