Key Responsibilities:
1. Display & Window Styling:
- Design and execute eye-catching, imaginative window displays that tell a story (e.g., Back to School, Holiday, Summer Vacation) to attract passing shoppers.
- Style mannequins (toddler, kid, and teen sizes) with relevant, trend-right, and appropriately layered outfits to showcase coordinated collections.
- Ensure all displays are colorful, interactive, and storytelling-driven to capture a child's imagination while displaying product utility to parents.
2. Floor Merchandising & Layout Planning:
- Implement floor layouts (planograms) that optimize traffic flow, keeping in mind that kids' stores need wide, stroller-friendly aisles.
- Organize and present merchandise on walls, tables, and fixtures according to size, color, age group (Infant, Toddler, Boys, Girls), and category.
- Ensure high-margin and promotional items are placed at the primary eye level of parents, while interactive elements or lower-priced impulse items (toys, accessories) are within a child’s reach.
3. Safety, Maintenance & Upkeep:
- Ensure all VM fixtures, props, and interactive displays are 100% safe, sturdy, and child-proof (no sharp edges, heavy loose objects, or choking hazards).
- Conduct daily floor walks to ensure the store is neat, clean, well-lit, and that missing sizes on displays are immediately replenished.
- Manage, maintain, and safely store VM props, signage, and seasonal decorations.
4. Signage & Graphic Management:
- Coordinate the installation of Point of Sale (POS) signage, price call-outs, and promotional banners.
- Ensure age-group markers (e.g., "0-12 Months", "2-4 Years") are clearly visible to make the shopping experience easy and stress-free for parents.
5. Commercial Awareness & Collaboration:
- Analyze weekly sales reports to identify slow-moving and best-selling items. Modify VM displays to push slow stock or highlight top sellers.
- Work closely with the Store Manager and sales staff to train them on basic presentation standards and upkeep.
- Feedback localized market trends and customer behavior to the regional or corporate VM team.
Required Skills & Qualifications:
- Education: Degree/Diploma in Fashion Designing, Visual Merchandising, Interior Design, or Fine Arts is preferred.
- Experience: 2–4 years of experience as a Visual Merchandiser in retail, with specific experience in Kids/Baby wear, Toys, or a major Department Store being a significant advantage.
- Creativity: A strong sense of color theory, storytelling, and an imaginative mindset that understands what excites children.
- Physical Stamina: Ability to stand for long periods, climb ladders, and lift/move props and fixtures.
- Tools: Familiarity with planograms; basic knowledge of design software (Photoshop, Illustrator) is a plus.
- Communication: Strong interpersonal skills to collaborate with store staff and explain visual concepts.
Key Performance Indicators (KPIs) for Success:
- Store Sales Conversion: Increase in sales of items highlighted in focus zones or windows.
- Footfall/Traffic: High engagement and dwell time at window displays and interactive zones.
- Guideline Compliance: 100% adherence to brand VM guidelines and seasonal launch timelines.
- Store Cleanliness & Safety Audits: Passing internal visual and safety compliance audits.
Work Location: In person
