Location: B-1005, 10th Floor, Tower 3, NX One, Techzone 4, Amrapali Dream Valley, Greater Noida West – 201318. (In-Office)
Working Hours: PST (Night Shift in India)
Employment Type: Full-Time
Compensation: ₹50,000 per month
About SisuCare
SisuCare is one of the fastest-growing healthcare education companies, focused on helping students enter the healthcare workforce through CNA, vocational nursing, and future nursing career pathway programs. We combine online learning, in-person clinical training, employer partnerships, and strong student support to create scalable healthcare education programs.
About the Role
We are looking for a creative and results-driven Social Media Marketing Specialist to develop, execute, and optimize our social media presence across multiple platforms. The ideal candidate will have a passion for content creation, audience engagement, community building, and brand storytelling. This role requires someone who stays ahead of digital trends, understands platform algorithms, and can leverage analytics to drive growth and engagement.
Key Responsibilities
- Develop and execute social media strategies aligned with the company's marketing and branding objectives.
- Create, curate, and publish engaging content, including text, images, videos, stories, reels, and other multimedia formats across platforms such as Facebook, Instagram, TikTok, LinkedIn, YouTube, and X.
- Manage day-to-day social media activities, including scheduling posts, monitoring channels, responding to comments and messages, and engaging with the online community.
- Collaborate with the design, content, and marketing teams to create compelling campaigns and high-quality visual content.
- Track, analyze, and report on social media performance using analytics tools, providing actionable insights and recommendations for continuous improvement.
- Stay updated with social media trends, platform updates, emerging technologies, and industry best practices.
- Support and optimize paid social media campaigns in collaboration with the marketing team.
- Ensure consistency in brand voice, messaging, and visual identity across all social media channels.
- Build and engage online communities through platforms such as Reddit, Quora, and other relevant forums to strengthen brand awareness and encourage authentic conversations.
- Manage Online Reputation Management (ORM), including monitoring brand mentions, responding to customer feedback, and proactively encouraging positive reviews on Google Business Profile and other review platforms.
- Coordinate with cross-functional teams to support product launches, campaigns, and promotional activities.
- Identify opportunities to improve engagement, reach, and lead generation through innovative social media initiatives.
Qualifications & Skills
- Bachelor's degree in Marketing, Communications, Digital Marketing, or a related field.
- 2–4 years of proven experience managing social media accounts for a brand or organization, preferably in the education, healthcare, or EdTech sector.
- Strong understanding of major social media platforms, platform algorithms, audience behavior, and current best practices.
- Excellent written and verbal communication skills with strong copywriting and editing abilities.
- Creative mindset with the ability to conceptualize and produce engaging digital content.
- Experience using social media management platforms such as Hootsuite, Meta Business Suite, Buffer, or similar tools.
- Working knowledge of graphic design and video editing tools such as Canva, CapCut, or similar platforms.
- Familiarity with AI-powered content creation and productivity tools is an added advantage.
- Strong analytical skills with experience interpreting social media metrics and translating data into actionable strategies.
- Ability to manage multiple projects, meet deadlines, and thrive in a fast-paced environment.
Preferred Skills
- Experience in community management and online engagement strategies.
- Knowledge of SEO and content marketing fundamentals.
- Familiarity with influencer marketing and creator collaborations.
- Experience with Google Analytics, Meta Ads Manager, and social media advertising platforms.
What We Offer
- Competitive salary of ₹50,000 per month.
- Opportunity to work with a growing and innovative organization.
- Collaborative and creative work environment.
- Career growth and professional development opportunities.
- Exposure to global marketing campaigns and international audiences.
Pay: Up to ₹50,000.00 per month
Work Location: In person
