Role Overview
We are looking for a creative and organized Social Media Marketing Executive to manage and grow the company's social media presence. The role will focus on creating engaging content, showcasing our interior design projects, building brand awareness, generating enquiries, and maintaining a consistent premium brand image across digital platforms.
Key Responsibilities
1. Social Media Management
- Manage the company's Instagram, Facebook, LinkedIn, Pinterest, and other relevant social media platforms.
- Develop and maintain a monthly social media content calendar.
- Plan and publish posts, reels, stories, carousels, project showcases, and other content.
- Maintain consistency in brand tone, visual identity, and communication.
- Monitor comments, messages, mentions, and audience engagement.
2. Content Creation
- Develop creative content ideas around interior design, architecture, projects, materials, trends, and behind-the-scenes activities.
- Coordinate with designers, photographers, 3D artists, and project teams to collect content.
- Write captions, headlines, hooks, and relevant calls-to-action.
- Create or coordinate short-form video content and Reels.
- Repurpose project photography, videos, renders, drawings, and design presentations into social media content.
3. Project Marketing
- Identify completed and ongoing projects that can be promoted on social media.
- Coordinate with the design and project teams to understand project concepts, materials, challenges, and unique features.
- Create project stories that communicate the design concept, process, details, and final result.
- Ensure appropriate approvals are obtained before publishing client/project content.
4. Growth & Engagement
- Develop strategies to increase followers, reach, engagement, and brand visibility.
- Research relevant hashtags, trends, sounds, formats, and content opportunities.
- Engage with relevant designers, architects, brands, influencers, publications, and potential clients.
- Monitor audience behaviour and identify content that performs well.
- Develop strategies to increase enquiries and qualified leads through social media.
5. Paid Marketing
- Plan and coordinate social media advertising campaigns where required.
- Manage or coordinate Meta Ads campaigns for awareness, engagement, and lead generation.
- Monitor campaign performance and recommend improvements.
- Coordinate with external performance-marketing agencies if applicable.
- Track advertising budgets and campaign results.
6. Analytics & Reporting
- Track monthly performance across social media platforms.
- Monitor reach, impressions, engagement, follower growth, website visits, enquiries, and leads.
- Prepare monthly social media performance reports.
- Identify high-performing and low-performing content.
- Recommend changes to improve future content and campaigns.
7. Trend & Competitor Research
- Regularly research social media trends in the interior design and architecture industry.
- Monitor competitors and leading design studios.
- Identify new content formats and opportunities.
- Keep the brand relevant without compromising its premium positioning.
8. Internal Coordination
- Work closely with interior designers, architects, project managers, photographers, 3D artists, and management.
- Maintain a clear system for requesting and receiving project content.
- Follow up with teams for photographs, videos, project information, and approvals.
- Ensure content is delivered according to the monthly marketing calendar.
Required Skills
- Strong understanding of Instagram and other major social media platforms.
- Excellent writing and communication skills.
- Strong creative sense and visual understanding.
- Knowledge of Instagram Reels, Stories, Carousels, and short-form video.
- Basic knowledge of Canva, Photoshop, CapCut, Premiere Pro, or similar tools is preferred.
- Understanding of social media analytics and insights.
- Knowledge of Meta Business Suite and Meta Ads is an advantage.
- Good understanding of branding and digital marketing.
- Strong organizational and time-management skills.
- Ability to work independently and meet deadlines.
Preferred Experience
- 2–4 years of experience in social media marketing or digital marketing.
- Experience with interior design, architecture, real estate, luxury, lifestyle, or premium brands is preferred.
- Portfolio demonstrating previous social media campaigns and content is preferred.
Pay: ₹15,000.00 - ₹20,000.00 per month
Work Location: In person
