Role: Senior Manager - Product Marketing (PG - Collections)
Collections is Cashfree Payments' largest and most strategic charter, spanning UPI, Cards, wallets (WAN), affordability (BNPL/EMI), and Netbanking, the core rails through which our SMB and Enterprise merchants collect payments. This role owns marketing strategy and execution for the entire charter, plus the Banking LOB (positioning Cashfree's PG capabilities to banks as a customer segment), the BBPS charter (BOU and COU), and the custom decks and RFPs that unlock our biggest growth-led deals.
You will lead a team of two Product Marketing Managers while personally driving the charter's strategic agenda: how Cashfree becomes the clear leader in core PG, and how marketing builds thought leadership for a young challenger brand.
This is a high-visibility role with direct impact on both SMB and Enterprise business, and close, daily collaboration with Product, Brand Marketing, and Sales.
Own the marketing strategy and multi-quarter roadmap for the full Collections charter (UPI, Cards, Netbanking, Affordability, Payment Form and Payment Links).
Partner with Product leadership to size markets, define ICPs, and prioritise investment across product lines based on business impact.
Set the point of view on where Cashfree should play and win within Collections, and defend that prioritisation to leadership.
Work with Brand Marketing to build a thought leadership agenda: content, events, analyst and press engagement, and founder-led narratives that position Cashfree Payments as the challenger redefining payments in India.
Identify and execute unconventional, high-visibility marketing bets that differentiate Cashfree from larger, better-funded competitors.
Represent the Collections charter in external forums, industry conversations, and senior customer engagements.
Own positioning, messaging, and GTM for the Banking LOB marketing Cashfree's PG capabilities to banks as a distinct customer segment.
Drive marketing for the BBPS charter (BOU and COU), keeping narrative and collateral current with regulatory and market shifts.
Personally lead the highest-stakes custom decks and RFP responses that unlock enterprise and growth-team deals.
Build a scalable enablement motion: battlecards, competitive intelligence, objection handling, so Sales and Growth can self-serve on the majority of tasks without escalating every deal.
Be the connective tissue between Product, Brand Marketing, and Sales, managing dependencies and trade-offs across teams.
Run a tight execution cadence: clear prioritisation frameworks, visible timelines, and a culture of following through on commitments.
Resolve competing tasks across product lines and stakeholders with judgment on what actually moves the business.
Manage and grow two Product Marketing Managers, set charter-level priorities, and give them real ownership of their product lines.
Coach the team on strategic thinking and prioritisation, not just execution; build their judgment on what matters and why.
7-10 years in Product Marketing in B2B/SaaS or fintech, including at least 2-3 years managing a team; payments experience strongly preferred.
A track record of building and scaling a marketing function at a senior level, with visibility to and credibility with executive stakeholders.
Strong strategic and business acumen: comfort translating ambiguous, multi-stakeholder problems into a prioritised roadmap, not just a content calendar.
Proven cross-functional leadership: managing dependencies across product, brand, and sales without formal authority over any of them.
Excellent written and verbal communication: equally comfortable in an RFP, a leadership review, or an external thought-leadership platform.
A bias for execution: someone who runs a tight ship, follows through on commitments, and thrives on quick, critical problem-solving in a fast-changing environment.
Genuine people leadership experience: hiring, coaching, and growing product marketers into more strategic operators.
Ownership of Cashfree Payments' largest and most strategic charter, shaping how a challenger brand competes for category leadership in core PG.
A high-visibility seat with direct exposure to senior leadership, given the charter's weight across both SMB and Enterprise business.
A high-calibre team and a mandate to build the function's strategic muscle, not just maintain it.
