We are looking for an experienced and analytical Amazon Category Performance Manager – CRO to own the commercial performance of an assigned Amazon product category.
In this role, you will analyze category performance, identify growth opportunities, monitor competitor activity, and coordinate optimization initiatives that improve traffic, conversion rates, and revenue. You will work closely with SEO, Creative, Video, Advertising, Product, and Data teams to ensure high-priority Amazon listings are continuously optimized.
This is not a marketplace operations or catalog management role. It is a strategic performance optimization position focused on data-driven decision-making, conversion rate optimization (CRO), and continuous improvement.
Reporting To: CRO Team Lead
Key ResponsibilitiesCategory Performance
- Own the CRO roadmap for an assigned Amazon product category.
- Monitor KPIs including Revenue, Sessions, CTR, CVR, Organic Visibility, Gross Profit, ACoS, and TACoS.
- Identify high-potential and underperforming ASINs.
- Prioritize Tier 1, Tier 2, and Tier 3 ASINs based on commercial impact.
- Recommend and drive optimization initiatives to improve business performance.
Market & Competitor Analysis
- Monitor market trends, pricing, customer behavior, and competitor activity.
- Investigate root causes behind changes in rankings, traffic, conversion, and sales.
- Identify customer pain points and market opportunities.
- Translate insights into actionable recommendations for SEO, Creative, Video, and Advertising teams.
Conversion Rate Optimization (CRO)
- Develop monthly optimization plans for priority listings.
- Coordinate improvements across:
- Product titles
- Images
- Gallery content
- A+ Content
- Product videos
- Listing copy
- Prepare clear optimization briefs with business objectives, supporting data, hypotheses, and expected outcomes.
- Track implementation progress and ensure timely execution.
A/B Testing & Experimentation
- Partner with the Data & Experimentation team to prioritize testing opportunities.
- Create hypotheses for listing elements including titles, images, galleries, and A+ Content.
- Define clear success metrics for every experiment.
- Review results and implement successful learnings across similar ASINs.
AI & Workflow Optimization
- Utilize AI tools such as Claude, AI Agents, or similar platforms to improve research, reporting, and workflow efficiency.
- Build repeatable AI-assisted processes for market analysis, customer insights, and optimization planning.
- Validate AI-generated recommendations using Amazon performance data and commercial judgment.
Reporting
- Maintain accurate documentation of category performance and optimization activities.
- Present weekly updates on opportunities, risks, experiments, and action plans.
- Develop best-practice playbooks that can be applied across multiple categories.
Required Qualifications
- Experience managing or optimizing products on Amazon.
- Strong knowledge of Amazon Seller Central.
- Understanding of Amazon SEO, keyword indexing, organic rankings, and listing optimization.
- Experience analyzing Amazon performance metrics including:
- Sessions
- CTR
- Conversion Rate (CVR)
- Revenue
- ACoS
- TACoS
- Strong analytical and problem-solving skills with the ability to identify root causes and recommend solutions.
- Experience collaborating with SEO, Creative, Advertising, Product, or Marketplace teams.
- Hands-on experience using AI tools such as Claude, AI Agents, Claude Skills, ChatGPT, or similar AI-powered workflows.
Preferred Qualifications
- Experience with Amazon Brand Analytics.
- Experience with Search Query Performance.
- Experience using Manage Your Experiments.
- Knowledge of A/B testing and Conversion Rate Optimization.
- Experience managing multiple ASINs across product categories.
- Experience creating optimization briefs for Amazon listings, A+ Content, product images, and videos.
- Experience with the German Amazon marketplace is a plus.
Skills
- Amazon Marketplace Expertise
- Conversion Rate Optimization (CRO)
- Data Analysis
- Root Cause Analysis
- Market Research
- Competitor Analysis
- Cross-functional Collaboration
- Project Coordination
- AI Workflow & Prompt Engineering
- Strategic Thinking
- Strong Communication Skills
Mail: [email protected]
Contact: +91 9952560396
Location: Chennai, Tamil Nadu
Pay: ₹45,000.00 - ₹55,000.00 per month
Work Location: In person
