About eKalakaar
eKalakaar is a technology-enabled platform connecting traditional performing artists with opportunities across corporates, governments, educational institutions, NGOs, and the hospitality sector. Through our mission of "Art Beyond Entertainment," we use India's rich performing arts to drive social behaviour change, cultural communication, education, rural marketing, and entertainment while creating sustainable livelihoods for artists.
Position Overview
We are looking for a creative, energetic, and execution-oriented Digital Marketing & Video Editor who can create engaging digital content and manage eKalakaar's online presence. The ideal candidate should be passionate about storytelling, social media, design, and video editing, with the ability to transform performances, events, and impact stories into compelling digital content.
Key Responsibilities
Digital Marketing
- Manage eKalakaar's presence across LinkedIn, Instagram, Facebook, YouTube, and other digital platforms.
- Plan and execute monthly content calendars.
- Create engaging posts, reels, stories, and campaigns.
- Write compelling captions, hashtags, and social media copy.
- Monitor social media trends and recommend innovative content ideas.
- Execute paid advertising campaigns on Meta and LinkedIn.
- Track campaign performance and prepare monthly analytics reports.
- Improve website traffic and engagement through SEO and digital marketing strategies.
- Coordinate with internal teams to promote projects, events, partnerships, and campaigns.
Video Editing & Content Creation
- Edit short-form and long-form videos for social media, presentations, and promotional campaigns.
- Create high-quality reels showcasing performances, artist stories, and project impact.
- Add subtitles, motion graphics, transitions, animations, and music.
- Produce event highlight videos and promotional films.
- Design creative thumbnails and video covers.
- Organise and maintain digital media assets.
Graphic Design
- Design social media creatives, brochures, posters, certificates, banners, and presentation graphics.
- Maintain visual consistency with eKalakaar's brand identity.
- Support branding requirements for events and campaigns.
Required Skills
- Excellent knowledge of video editing software (Adobe Premiere Pro, After Effects, DaVinci Resolve, or similar).
- Proficiency in Canva and Adobe Creative Suite (Photoshop, Illustrator, InDesign).
- Strong understanding of social media algorithms and content strategies.
- Experience managing LinkedIn, Instagram, Facebook, and YouTube.
- Basic knowledge of SEO, Google Analytics, and Meta Ads Manager.
- Good copywriting and communication skills.
- Ability to work independently and manage multiple projects.
- Creative thinking with strong attention to detail.
Preferred Qualifications
- Bachelor's degree in Marketing, Mass Communication, Media, Design, Digital Marketing, or a related field.
- 1–3 years of relevant experience in digital marketing, content creation, or video editing.
- Freshers with an exceptional portfolio are encouraged to apply.
- Experience working with NGOs, social enterprises, arts, culture, or creative industries will be an added advantage.
What You'll Work On
- National campaigns using traditional performing arts for social impact.
- Corporate and government communication campaigns.
- Artist success stories and community engagement.
- CSR and development sector projects.
- Educational and leadership programmes.
- Cultural tourism and heritage initiatives.
What We Offer
- Opportunity to work on meaningful projects creating impact through art and culture.
- Exposure to government, CSR, and corporate communication campaigns.
- A collaborative and creative work environment.
- Professional growth with diverse responsibilities.
- Opportunity to shape the digital identity of one of India's leading cultural innovation platforms.
Job Types: Full-time, Permanent
Pay: ₹300,000.00 - ₹600,000.00 per year
Work Location: In person
