Profile: Social Media Manager
Experience
2+ years in a D2C brand or digital marketing agency (mandatory)
Job Summary
We are looking for a creative and execution-driven Social Media Manager who understands social media beyond content posting and can build a brand that people love to engage with. You should have a strong eye for aesthetics, excellent English communication skills, a deep understanding of internet culture and pop culture, and the ability to take ownership as if you//'re building your own brand. If you//'re proactive, creative, and execution-focused, we//'d love to meet you.
Job Responsibilities
Plan and execute the brand//'s social media strategy across Instagram, Facebook, LinkedIn, and other relevant platforms. Create engaging content calendars aligned with brand campaigns, launches, and seasonal collections. Design basic static creatives and carousel posts using Canva. Coordinate with freelance video editors, photographers, designers, and content creators to ensure timely content delivery. Maintain a visually appealing and consistent brand feed across all social platforms. Stay updated with social media trends, viral content formats, memes, and pop culture to create relevant content. Work closely with the founders to brainstorm campaigns and execute new ideas quickly. Track content performance and optimize strategies based on engagement, reach, and conversions. Manage community engagement by responding to comments, messages, and audience interactions. Coordinate product shoots, influencer collaborations, and campaign executions whenever required. Ensure all social media activities align with the brand//'s voice and business objectives.
Industry Preference
D2C Fashion Brand Apparel & Lifestyle Brand Digital Marketing Agency Consumer Brand
Qualifications
Bachelor//'s degree in Marketing, Mass Communication, Business, or a related field (preferred). Relevant certifications in Digital Marketing or Social Media Marketing will be an added advantage.
