The Marketing Manager is responsible for developing and executing marketing strategies that strengthen brand visibility, generate qualified leads, and support business growth for OCEMS, CEMS, AQMS, Environmental Monitoring, and Compliance Solutions. The role ensures effective digital marketing, campaign management, content development, and alignment between marketing initiatives and sales objectives.
Key Responsibilities
1. Marketing Strategy & Planning
Develop annual and quarterly marketing plans aligned with business objectives.
Identify target industries, customer segments, and growth opportunities.
Prepare and manage marketing budgets and resource allocation.
Monitor market trends, competitor activities, and customer requirements.
2. Lead Generation & Digital Marketing
Drive lead generation through digital and offline marketing channels.
Manage SEO, SEM, Google Ads, LinkedIn campaigns, email marketing, and website optimization.
Track lead quality, conversion rates, and campaign effectiveness.
Optimize marketing spend to achieve target cost-per-lead.
3. Brand Management
Maintain and enhance company brand identity across all platforms.
Ensure consistency in messaging, design, and communication materials.
Develop brochures, presentations, case studies, newsletters, and promotional content.
Manage company website and social media presence.
4. Campaign & Event Management
Plan and execute marketing campaigns as per approved calendar.
Coordinate participation in exhibitions, trade fairs, webinars, and industry events.
Measure campaign performance and prepare post-campaign analysis reports.
Ensure timely delivery of all campaign assets and promotional materials.
5. Sales Support & Coordination
Work closely with Sales Team to ensure smooth lead handover.
Improve lead quality based on sales feedback and conversion data.
Support proposal development and marketing communication requirements.
Maintain accurate lead tracking and CRM records.
6. Reporting & Analytics
Monitor KPIs and marketing performance metrics.
Prepare monthly management reports and ROI analysis.
Recommend corrective actions for underperforming campaigns.
Present insights and improvement plans to management.
7. Team Management
Guide and supervise Marketing Executive and external vendors.
Coordinate with designers, content creators, agencies, and digital partners.
Ensure timely completion of assigned marketing activities.
Promote continuous learning and performance improvement within the team.
Authority
The Marketing Manager is authorized to:
Execute approved marketing campaigns and activities.
Coordinate with external agencies and vendors.
Approve routine marketing content and communication materials.
Recommend marketing budgets, strategies, and campaign improvements.
Escalate issues impacting lead generation, brand reputation, or campaign performance.
Key Deliverables
Qualified Marketing Leads (MQLs)
Marketing Campaign Execution
Brand Visibility Enhancement
Website and Social Media Growth
Marketing ROI Reports
Updated Marketing Collateral
Trade Show and Event Participation
Sales Support Materials
Required Qualifications
Education
Bachelor's Degree in Marketing, Business Administration, Communications, or related field.
MBA in Marketing preferred.
Experience
5–8 years of experience in B2B, Industrial, Environmental, Engineering, or Technical Marketing.
Experience in digital marketing, lead generation, and campaign management.
Experience working with CRM and marketing analytics tools.
Skills & Competencies
Digital Marketing & Lead Generation
SEO, SEM, Google Analytics, LinkedIn Marketing
Content Development & Brand Management
Marketing Analytics & ROI Measurement
Campaign Planning & Execution
Communication & Presentation Skills
Team Coordination & Vendor Management
Strategic Thinking & Problem Solving
Working Relationships
Internal
Business Head
Sales Team
Operations Team
Design Team
HR & Administration
External
Customers and Prospects
Marketing Agencies
Event Organizers
Industry Associations
Digital Service Providers
Success Indicators
Consistent generation of qualified leads.
Improved brand awareness and market presence.
Successful execution of marketing campaigns.
Positive marketing ROI and cost optimization.
Strong collaboration with Sales and Operations teams.
Timely and accurate reporting to management.
Pay: ₹45,000.00 - ₹50,000.00 per month
Benefits:
- Cell phone reimbursement
- Provident Fund
Application Question(s):
- Incase Shortlisted Are you ready to join Immediately?
Experience:
- Marketing Manager: 6 years (Required)
Language:
Location:
- Virar, Mumbai, Maharashtra (Required)
Work Location: In person
