We are looking for a proactive Digital Marketing Executive focused on real estate, with a focus on high-intent lead generation and brand visibility. Unlike general retail, the "product" here is a high-value, long-term investment, meaning the digital strategy must emphasise trust, visual appeal, and precise targeting.
Core Responsibilities :
- Lead Generation & Performance Marketing:
· Manage and optimise paid campaigns on Google Ads (Search & Display) and Meta Ads (Facebook/Instagram).
· Create dedicated landing pages designed to capture inquiries for specific projects.
- Social Media & Brand Building:
· Curate visually driven content, including virtual tours, drone footage, and construction updates.
· Manage community engagement and respond to potential buyer inquiries on social platforms.
- Search Engine Optimisation (SEO):
· Improve organic rankings for "location + property type" keywords (e.g., "3 BHK apartments in Bangalore City").
· Maintain and update Google Business Profiles for various project sites.
- Content & Email Marketing:
· Develop newsletters for existing leads focusing on market trends, project milestones, and payment plans.
· Write compelling copy for brochures, ads, and property listings on portals like Zillow, MagicBricks, or 99acres.
· Track the Cost Per Lead (CPL) and lead quality from different digital channels.
· Monitor website traffic behaviour using Google Analytics 4 (GA4).
Required Skills & Qualifications :
· Platform Expertise: Proficiency in Meta Business Suite, Google Ads Manager, and LinkedIn Campaign Manager.
· CRM Knowledge: Experience working with CRMs (like Salesforce, HubSpot, or Zoho) to track the lead-to-sale journey.
· Creative Oversight: Basic skills in Canva or Adobe Spark; ability to brief videographers for site walkthroughs.
· Analytical Mindset: Ability to interpret data to shift budgets toward high-performing campaigns.
· Market Knowledge: Understanding of real estate regulations (like RERA) and buyer psychology.
Benefits :
We will provide incentives based on performance.
Pay: ₹50,000.00 - ₹80,000.00 per month
Benefits:
- Cell phone reimbursement
- Internet reimbursement
- Paid sick time
- Provident Fund
Work Location: In person
