Job Summary
We are looking for a dynamic and creative Marketing Executive to join our team in the Automation & Electronics industry. The ideal candidate will be responsible for driving brand awareness, generating qualified B2B leads, and supporting business growth through digital marketing, technical content creation, and industry events.
This role requires someone who can understand technical products and effectively communicate their value to industrial customers, including plant managers, procurement teams, OEMs, system integrators, and engineering professionals.
Key Responsibilities
- Develop and create high-quality technical marketing content, including:
- Product datasheets
- Application notes
- Whitepapers
- Case studies
- Customer success stories
- Brochures and technical presentations
- Plan and execute inbound and outbound B2B marketing campaigns to generate qualified sales leads.
- Manage the company's digital marketing activities, including:
- Company website updates
- SEO and content optimization
- Email marketing campaigns
- LinkedIn and other professional social media platforms
- Coordinate and manage participation in industrial exhibitions, trade shows, product launches, technical seminars, and webinars.
- Conduct market research to monitor industry trends, competitor activities, and identify new business opportunities within the automation and electronics sectors.
- Support the sales and engineering teams by developing marketing collateral, presentations, promotional materials, and product literature.
- Collaborate with cross-functional teams to ensure consistent branding and effective product positioning.
- Analyze campaign performance and recommend strategies to improve lead generation and marketing ROI.
Required Qualifications
- Bachelor's Degree in Marketing, Business Administration, or Engineering (Electrical, Electronics, Automation, Instrumentation, or related disciplines).
- 1–3 years of B2B marketing experience, preferably in industrial automation, electronics, manufacturing, robotics, or related industries.
- Strong understanding of industrial automation products such as PLCs, SCADA, IoT solutions, industrial drives, sensors, HMIs, or electronic components.
- Experience with marketing automation platforms such as HubSpot or Marketo.
- Familiarity with CRM systems such as Salesforce or Zoho CRM.
- Working knowledge of design tools like Canva or Adobe Creative Suite.
- Proficiency in Microsoft Office (Excel, Word, and PowerPoint).
Desired Skills
- Excellent technical writing and communication skills.
- Strong content creation and storytelling abilities.
- Knowledge of SEO, email marketing, and LinkedIn marketing strategies.
- Analytical mindset with experience measuring campaign performance.
- Strong organizational and project management skills.
- Ability to work collaboratively with sales, engineering, and product teams.
- Self-motivated, creative, and detail-oriented with the ability to manage multiple projects simultaneously.
Why Join Us?
- Opportunity to work with innovative automation and electronics solutions.
- Collaborative and technology-driven work environment.
- Exposure to leading industrial customers and cutting-edge technologies.
- Career growth and professional development opportunities.
- Competitive salary and employee benefits.
To Apply
Interested candidates can share their updated resumes at [email protected]
Work Location: In person
