About P.Labs Ventures:
We're a 8-year-old marketing consultancy, headquartered in Gurgaon. We believe our teams should have a high sense of accountability and urgency—a get the job done attitude, no matter where you are. We work with clients across a range of industries and are in the second pivot of the organization—from being a gaming-focused agency. As we evolve, our services portfolio has also grown and evolved. We're the right organization for someone looking to learn every single day because no two days are the same. We offer a strong work-life balance while getting stuff done for clients around India and parts of the world, too.
Job Task Role
- Plan, launch, and manage paid campaigns across Google Ads and Meta Ads platforms.
- Handle monthly ad spends ranging from ₹3 Lakhs to ₹5 Lakhs across multiple accounts/campaigns.
- Monitor and optimize campaign performance regularly to improve ROI and efficiency.
- Track metrics such as CTR, CPC, Conversion Rate, CPM, and overall campaign effectiveness.
- Conduct keyword research, audience targeting, retargeting, and bidding strategy execution.
- Prepare performance reports, dashboards, and presentations for internal stakeholders.
- Coordinate with creative/content teams for ad copies, creatives, and landing page alignment.
- Identify trends, opportunities, and scaling strategies for campaign growth.
- Maintain proper campaign structuring, naming conventions, and account hygiene.
- Run A/B tests across creatives, audiences, and campaign objectives.
Key Success Metrics
- Improvement in campaign KPIs such as CTR, CPC, Conversion Rate, and ROI.
- Effective utilization and pacing of monthly budgets.
- Consistent optimization leading to lower acquisition costs and better returns.
- Accurate and timely reporting with actionable insights.
- Growth in lead generation / sales through paid media channels.
Perks/Opportunities
- Opportunity to work on growing brands and performance-led campaigns.
- Exposure to multi-platform media buying strategies.
- Career progression into Senior Paid Media / Performance Marketing roles.
- High learning and ownership-driven environment.
- Vertical and horizontal growth opportunities within the organization.
Desired Candidate
- 1-3 years of exp.
- Open to travel to office in Ghatkopar, Mumbai
Pay: ₹300,000.00 - ₹500,000.00 per year
Application Question(s):
- Are comfortable travelling to office- Ghatkopar, Mumbai?
Education:
Experience:
- Paid Media: 2 years (Required)
Work Location: In person
